Working to improve the SEO of your business website? You’ve probably run across references to “schema” and wondered what it is and if you really need it. Read on for a brief overview.

When your brand is competing for attention, a fun video, complete with music, is a great marketing strategy. As long as you don’t make these legal and artistic mistakes.

“But frankly, most of our industry does not know what it’s doing right now.” When that quote smacked us upside the head, we had to learn more. Here’s what we know:

It’s that time of the year when many organizations hope folks will attend their fun events. If only they thought through their digital promotion better!

Theoretical discussion on website use is all well and good, but we thought it would be much more powerful to show you one client’s website in action. Take a look:

If social media marketing has you working your fingers to the bone with meager success, it’s time to rethink your content and jump on the personalization trend.

Every business has a website, but few truly capitalize on the potential for engaging past customers and encouraging new ones. Here are some features to consider adding:

If your organization has a presence on social media, do you know why? If you haven’t first set goals and then measured the results, you’re just wasting valuable resources.

Since websites with e-commerce capabilities have never been easier to use or more affordable, e-commerce might be the differentiator for your business. Let’s consider the options:

Customer testimonials and reviews are perfect, custom-made marketing tools. So are you encouraging customer reviews and putting them to work for you?