With the new year ahead of us, this is a great time to think about the digital content you will be creating. Here’s why it deserves serious effort before posting:

The new year inspires many of us to do things differently. Better! The Sprocket team is ready – are you? Read on to see how we can help jumpstart your success this year:

While other platforms are popular, since 71% of Americans are on Facebook, your business should be there, too. But how many of these little mistakes are you making?

Did you know that December is Write a Business Plan month? If you want to start a business, you certainly need a business plan, but the business you’re running now could use one, too, and here’s why:

There are more social platforms than ever and they are constantly changing. New features, algorithm shifts, redesigned interfaces, and policy updates – it can be overwhelming. But it’s also full of opportunity!

Starting a fresh new year inspires many of us to freshen up other parts of our lives. It’s inspiring us at Sprocket Websites Inc. to freshen up our branding! Check it out:

A common question we hear when helping clients with their marketing is: “Is this good enough?” The short answer is: “Only for now.” Marketing isn’t a one-and-done task. It’s an ongoing process that evolves along with your business.

The cornucopia is a common symbol of Thanksgiving, and Sprocket has used it before in our holiday greetings. This year, it was generated by Artificial Intelligence, and we had a little fun with it.

We live in an era where social platforms function as news sources, search engines, and reviews. But with so many brands competing for attention online, authenticity is vital, which is where micro-influencers are important.

The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base.