The IRS recognizes 1.8 million nonprofits. With so much competition, your organization needs a website that really delivers. Take time to audit your site and note problem areas so you can address them as your budget allows.

Fresh content is a must. With daily posting and an ever-shifting newsfeed, encouraging users to share their own content about your brand is a great (free) way to increase brand awareness and boost positive reviews on your business and products. What is the secret to drawing in customers to post their own user generated content to your pages and about your brands? 

Incorporating, bookkeeping, marketing – there are so many obligations to take on when you start a new business. Establishing your web presence early on provides you with a strong beginning.

You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort.

Let's take a look back at your favorite articles of 2018. Revisit your favorites and catch up on any you may have missed along the way.

Search Engine Optimization is never a one-and-done task. In fact, regularly tending to your website is one of the three most important parts of your SEO foundation.

If you’re a marketer or a business owner, you obviously have an idea of the approach you are taking to market your business or products. Recently, we’ve been hearing more and more about multichannel marketing and omnichannel marketing. 

In discussing Search Engine Optimization, we talked last time about how “authenticity” is vital to SEO. Now let’s look the importance of proving your website is trustworthy.

The holiday frenzy has begun, and small businesses are frantically searching for the best ways to promote their businesses online. There are a ton of marketing options, which is a good thing, but it can be confusing for people marketing their businesses to wade through the options and determine what the best fit for them is. For those businesses who are trying to reach customers physically near their stores, meet Facebook’s “Reach Ads”.