We still get requests for “some SEO” as if you could order it by the pound. Getting a handle on the concepts will help your website and keep it safe from unscrupulous “experts.”

Facebook advertising is a large focus of many online marketing efforts currently. Marketers are tracking the benefits of advertising on Facebook, figuring out the best ways to post and evaluating what advertising methods are most lucrative and efficient. When it comes to Facebook advertising, the question that tends to come up is: What is better? Boosted posts or traditional Facebook ads?

Business owners wear a lot of hats to contain expenses, but sometimes our penny-wise ways are actually costing us. Consider whether it’s better for you to outsource certain tasks.

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.

Between Google Analytics, Facebook Insights and all the other online data collections, business owners have more ways to track their marketing efforts than ever before. But what about your offline marketing?

With the huge leap in popularity in recent years, it’s no wonder that Instagram is expanding its capabilities to include new tools to help people buy and sell on the platform. People are flocking to Instagram to find influencers and brands that are touting the products that they love. Instagram has made the process of buying through Instagram easy by setting up “shopping” through your business as long as your account fulfills certain requirements.

People use Facebook Profiles. Businesses use Facebook Pages. But which should you choose if you and your brand are one in the same?

I’ve been using the free version of the program Canva for a few years now. Canva is a tool that allows you to easily create a never-ending amount of graphics. With Canva, you can design everything from social media graphics to blog graphics to ads to flyers to menus to presentations and everything in between.  They offer everything in one place that you need to create beautiful designs. They have countless layouts, millions of images, filters, fonts, templates, icons, shapes and more.

Have a favorite nonprofit? One way you can serve them is to help them make use of Google for Nonprofits. Check out all the benefits available!

It seems funny to even consider that a marketing approach on Facebook would be outdated. However, now that a decade has passed, there have definitely been enough significant changes and shifts to the way Facebook handles business that you need to be aware of your marketing standing. Are you keeping up with the times? Is your approach stale?