At a recent presentation on social media marketing, someone asked the under-thirty speaker if email was still a thing. The answer was “Well, I don’t even look at my email every day, so I’d say ‘no.’” Okay. Then where do we go from here?

Every business needs to be online, but there are so many options! How do you choose between the website you want, the website you need and the website you can afford? Start by taking a look at the ways in which you can build a website.

Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!”

This is an update to "Responding to Negative Feedback on Social Media” dated 1/22/2014.

Marketing experts advise that your business use social media to reach a larger audience. But once you make yourself available to your customers and the world, you’ve also opened yourself up to increased scrutiny – some of which is bound to be negative. How are you going to react?

This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.

Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either!

All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment.