Prepare Your Business Now to Avoid Holiday Headaches Later - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Prepare Your Business Now to Avoid Holiday Headaches Later
Kate Gingold
/ Categories: The Sprocket Report

Prepare Your Business Now to Avoid Holiday Headaches Later

The Sprocket Report

No doubt this holiday shopping season will be like no other, but while it’s not “business as usual,” it’s still business. Are you and your website ready?

According to sales forecasts, holiday shopping has already started and more shoppers than ever before will be making purchases online in order to avoid possible COVID-19 exposure. Folks working with a tighter-than-usual budget will be researching online to find the best bargains, while others may be strapped for time and looking to avoid complications. It’s not too late to update your business and your website to meet these needs. Here are some suggestions to consider:

Clarify Delivery Details
With an increase in deliveries, there is bound to be an increase in delivery time.    If you physically send products to customers, set the appropriate expectations on your website so folks know what to expect – and so you don’t face their wrath later. If you still have last year’s purchase deadlines and delivery projections, they could be way off this season. 

Sharpen your SEO
Fine-tune the search terms you have already been optimizing. Confirm how people are currently looking for what you offer and be sure you are using the same terms appropriately on your pages, content, images and social media. 

Add Communication Options
Folks who shop from home are online during the work day, during TV time, and long after the kids have gone to bed. FAQs can help answer their questions 24/7, as well as provide SEO fodder. Post your phone number in highly visible places with a click-to-call link and consider launching an online chat service.

Remember “Mobile First”
Many people will be doing their shopping on their phones, so a great mobile experience is mandatory. Make sure it is simple and straightforward, easy to read, and easy to make choices. 

Bundle Services as Gifts, too
If you sell a service rather than a product, you can still be a holiday gift. Folks may still be reluctant to use obvious gift certificate choices such as a massage, so you might want to extend expiration dates. Also people may need career counseling, downsizing help, or other services to help them recover from 2020 – and they have loved ones who want to give them that help. Consider what you can offer and how to market that. 

The final, and most important, way to prepare for the holiday season is to smile. While this year may be a challenge, tapping into past happy memories and looking ahead to future ones will help you stay upbeat for the best customer interactions. What can we do to help you prepare? Give us a call and let’s talk! 

 

Previous Article Tips for Better Blogging to Improve Your Website's SEO
Next Article How to Know When It Is Time to Redesign your Website
Print
140 Rate this article:
3.0
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top