Say you want people to come see the movie that cost you $97 million to produce. Digital marketing is all the rage, you hear, so why wouldn’t you …

Say you run a biker bar and a customer walks in. Saying “Can I help you?” while cracking your knuckles threateningly...

Social media has long been a marketing darling for engaging followers, but if they aren’t following all the way back to your website, you’re...

Just a few short years ago, folks were just beginning to supplement their main website with a “mobile-friendly” version. Today, websites are designed to be “mobile first” because the analytics show...

Adding “2.0” to indicate an upgraded product is a common cliché these days, so we all understand the concept of “versioning.” But folks continue to resist upgrading their websites not realizing they are risking these costs and dangers ...

When I first started working with Sprocket Websites, I founded the “I-need-to-start-resizing-my pictures-Anonymous” club. I had no clue what I was doing, but I learned so much about cropping and pixels and scaling images, that it will surprise you ...

“Sharing is caring” even in the business world and being generous with your talents is a win/win situation when you make the effort to give back to the community within your industry. Have you considered all the benefits for your business?

As you are setting business goals for the rest of the year, don’t forget to set goals for your website. Pull up your Analytics and social media stats to get a feel for what worked in 2019 and what you can improve in the coming months. Here are some suggestions to open the discussion:

Everyone right now is talking about how to review the past year and plan for the new year. No doubt you are doing the same for your business. Let’s play devil’s advocate and challenge the goals you may be setting for 2020.

Occasionally I’ll come in contact with someone in the cyber world who absolutely shocks me. OK, "occasionally" is putting it lightly. If I send an email asking about the details of a professional event and CutieGirl152 writes me back, you can probably guess I won’t be attending. If your email address hasn’t changed since 1992, we need to talk.