What's New for Search Engine Optimization Success?
× Search

Sprocket Websites - Blog / News / Updates

What's New for Search Engine Optimization Success?
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

What's New for Search Engine Optimization Success?

The Sprocket Report

This is an update to "Searching for the SEOly Grail” dated 4/1/2013.

Technology moves fast these days – which gives articles about technology a really short shelf life. Still, this post from 2013 needs only minor tweaks because today’s SEO strategies have only doubled down on personal search.

Folks who would never fall for the Nigerian prince scam too often pay SEO “experts” for disappointing results, leaving them to conclude that Search Engine Optimization is also a scam or at least a dying practice. Neither conclusion is true. 


Search engines exist to give people the answer they are looking for. If there are several possible answers, the search engine wants to give you the best option first, followed by the others. It stands to reason that you will likely choose the first result offered, so websites compete to be what the search engine deems the best – and therefore first – option.

In the past, technical manipulation could make a website attractive to search robots while still providing a lousy answer to a human’s search request. Search engine algorithms, particularly Google’s, continue to refine personalized search results “based on geographic region, web history, and other factors…and your personal content into a single, unified search results page.”  

That means search results will be different on my computer than on yours even for the same search term. Google explains more about this in their easy-to-follow interactive story about How Search Works. They’ve updated this presentation since 2013, but kept the same URL. (Which is in itself an SEO booster!)


Google says that their algorithm is constantly being perfected. We may never know all of the factors, but Google is upfront about giving precedence to content that is relevant, fresh and authoritative – all of which is important to the humans who are searching online. 

Even so, paid advertising plays an ever bigger part. For instance, on any Google search results page, fewer organic results are displayed than in years past and more paid results. So what you need to do is make sure your website is the best answer for queries by the humans you want to reach. 

Yes, you need to check off all the techie To-Do tasks like H1 and other tags, but more essential is that relevancy, freshness and authority mentioned earlier. Your goal is to constantly be the better answer to a human’s question, which really has always been the only real goal. 


Contact us today if you’re ready for a practical discussion on how to improve your website’s SEO. We’re always happy to help!


Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

1358 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Previous Article Find Marketing Gold in the Google Traffic Sources Report
Next Article You Need More than Tech to be Successful at Marketing

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top