What's New for Search Engine Optimization Success? What's New for Search Engine Optimization Success? The Sprocket Report Kate Gingold / Wednesday, July 24, 2019 0 1807 Article rating: 3.5 This is an update to "Searching for the SEOly Grail” dated 4/1/2013.Technology moves fast these days – which gives articles about technology a really short shelf life. Still, this post from 2013 needs only minor tweaks because today’s SEO strategies have only doubled down on personal search. Read more
Find Marketing Gold in the Google Traffic Sources Report Find Marketing Gold in the Google Traffic Sources Report The Sprocket Report Kate Gingold / Monday, July 15, 2019 0 1766 Article rating: 4.0 While your website should be the ultimate source of information, other people’s sites can be invaluable traffic-drivers. Learn about these referrers from your Google Analytics reports. Read more
Glassy-Eyed by Website Analytics? Start Simple. Glassy-Eyed by Website Analytics? Start Simple. The Sprocket Report Kate Gingold / Monday, July 1, 2019 0 1879 Article rating: 3.0 The sheer volume of statistics available is so overwhelming you may be tempted to just ignore all of it. But then you’ll never really be sure how your website is doing. So here’s an explanatory intro to just one report from your Google Analytics: Average Position. Read more
Checklist for Marketing Your Summer Event Checklist for Marketing Your Summer Event The Sprocket Report Kate Gingold / Tuesday, June 25, 2019 0 2394 Article rating: 4.0 This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities. Read more
Want Better Social Media Than You Can Afford? Want Better Social Media Than You Can Afford? The Sprocket Report Kate Gingold / Monday, June 17, 2019 1 1837 Article rating: 3.0 National brands clearly see the benefits of social media, but for many local businesses, social media seems too costly. Is it possible to achieve big brand success with a small biz budget? Read more
Facebook Image Hack for Better Engagement Facebook Image Hack for Better Engagement The Sprocket Report Kate Gingold / Monday, June 3, 2019 0 3062 Article rating: 3.5 Graphics grab attention when folks are swiping through their Facebook feed, but sometimes the post you want to share doesn’t have an image. Here is a tip for getting around that. Read more
But Will Social Media Work for ME? But Will Social Media Work for ME? The Sprocket Report Kate Gingold / Wednesday, May 29, 2019 0 1989 Article rating: 3.0 This is an update to "Social Media for the Rest of Us” dated 1/7/2013.You’ve been to the presentations, listened to the webinars and read the blog posts about how important social media is for business marketing. But are you still skeptical about its importance to your particular business? Read more
Tips for Building Your Dream Website Home Tips for Building Your Dream Website Home The Sprocket Report Kate Gingold / Monday, May 20, 2019 0 1996 Article rating: 4.0 Folks often call us for a ballpark quote. Figuring out the cost of a website can be tricky with all these apples and oranges complicating the issue. It’s much like trying to price the building of a new house. Read more
Do You Blog Purposefully or with Hope? Do You Blog Purposefully or with Hope? The Sprocket Report Kate Gingold / Monday, May 6, 2019 0 2293 Article rating: 3.5 Writing blog content in the hope that someone will read it and be inspired to buy from you is not a good strategy. Instead, write on purpose to further your marketing plan. Read more
"Mobile Friendly" Is Now "Mobile First" "Mobile Friendly" Is Now "Mobile First" The Sprocket Report Kate Gingold / Tuesday, April 30, 2019 0 2356 Article rating: 4.0 This is an update to "’Mobile’ Means ‘Move’” dated 12/10/2012.Just a few years ago, folks were on the cutting edge if their websites were mobile-responsive. Today, websites are designed from the start to be viewed mainly on mobile devices. Read more