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Is a Stale Website Rusting Your Reputation?

The Sprocket Report

Kate Gingold 0 3119 Article rating: No rating
Are you ready for an awesome 2014? We hope so since you’re already a month into it. We know it’s tough keeping your website current when you’re already behind on your To Do list. But don’t leave your online visitors questioning whether you’re reliable or wondering if you’re still in business. Here’s a quick checklist for freshening up a stale website.

Be a Fly on your Web Developer’s Wall

The Sprocket Report

Kate Gingold 0 3483 Article rating: No rating
“If It Wasn’t for the Customers I Would Really Like this Job” is a book by Robert Bacal and no doubt every business person has felt that way at some point. While we’re thankful for the challenging customer who pushes us to do better, have you ever wondered what sort of grumbling goes on in your web developer’s office?

Secret Search Strategies

The Sprocket Report

Kate Gingold 1 3058 Article rating: No rating
The SES Conference series is held annually all over the world. We’ve been attending the Chicago conference for years and always bring back some tidbits to share. The cutting-edge search news this year? Well, we wouldn’t call it “news” exactly.

Managing Your Online Reputation

The Sprocket Report

Kate Gingold 0 3050 Article rating: No rating
Celebrities hire publicists to manage their reputations by enhancing the celebrity’s best traits, downplaying the less attractive ones and monitoring what people are talking about. Your business has an online reputation like any celebrity. But who’s managing it?

Honestly, Your Website Needs Updating

The Sprocket Report

Kate Gingold 0 2231 Article rating: No rating
Jim Kendall, business columnist for The Daily Herald, related a too-common story in his post yesterday. He went to the website listed on a business card he received and found an out-of-date copyright, stale blog “news” and a phone number that didn’t work. “Is this business alive?” Kendall wondered. What does the look of your website say about your organization?

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