Keeping an Eye on the Robots Lurking on Your Website - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Keeping an Eye on the Robots Lurking on Your Website
Kate Gingold
/ Categories: The Sprocket Report

Keeping an Eye on the Robots Lurking on Your Website

The Sprocket Report

Annoyed when you have to prove to your computer that you are actually human? Because it’s also annoying to have spambots messing up your website, some defense is necessary. 

Sum up a couple of single digits. Choose the squares that contain a school bus. Click the box that says “I am not a robot.” If you are trying to protect your website from spam, you may want to use one of these CAPTCHA challenges. 

Loosely, CAPTCHA stands for "completely automated public Turing test to tell computers and humans apart." (Alan Turing was an English computer scientist in the 1940s-1950s. You may have seen “The Imitation Game,” the Benedict Cumberbatch movie about him.) The idea is that bots can’t complete these simple challenges like a human being can, weeding out malicious computer programs.

What are robots trying to do on your website? Among other things, they are looking for a form or field they can fill in, such as a blog comment, with what may look like nonsense, but which generates a backlink to their own website. At one time, weblinks in a comment field used to be a reliable SEO technique, and even though nofollow-type tags have made this less valuable, spam programs still relentlessly search out places to dump their links.   

While we can never know exactly what Google’s algorithm is, those spammy comments may be damaging the SEO on your website. Even more importantly, they damage your reputation with human visitors. When it looks like you aren’t paying enough attention to weed out spammy comments, why should prospective customers bother to comment on your blog or sign up for your newsletter?

CAPTCHA, reCAPTCHA and similar tools are bits of code that are placed into the backend of your website that generate the challenge. The code itself is free, although your web tech may charge you a bit to install it. Some website platforms already have a CAPTCHA tool built in that only needs to be activated by your web tech. 

Of course, spammy marketers are always one step ahead. CAPTCHA “farms” with real, if poorly-paid, humans can properly answer hundreds of challenges. Rather than asking you to click on pictures of a school bus, the newest tool from Google uses an algorithm to assess how “malicious” you are. 

Being over-run with spam comments versus asking your legit visitors to add 2 + 3 is worth discussing, so give us a call if you want to talk over your options.

 

 

 

Previous Article We Used to Think Social Media Marketing Was Hard and It Still Is.
Next Article Facebook Graph Search Seemed Like a Good Idea at the Time
Print
207 Rate this article:
3.0
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

2 comments on article "Keeping an Eye on the Robots Lurking on Your Website"

0
0
Avatar image

Jackson

This is an amazing type of post. Safe


0
0
Avatar image

Safe

Glad to read this.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top