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Sprocket Is Celebrating!

The Sprocket Report

Kate Gingold 0 2364 Article rating: No rating
We’ve nicknamed this week’s newsletter “The Birthday Issue” because we’re celebrating a lot of births around the office. Making sure to post exciting updates is about as social as social media can be, but that’s the extent of the technical tips we’re giving today. Instead, we want to share our news!

Scams and Spam, Ad Nauseam

The Sprocket Report

Kate Gingold 0 2595 Article rating: 5.0

"There's a sucker born every minute." Contrary to popular belief, P.T. Barnum didn't actually say this quote, but both he and David Hannum, the guy who did say it, would no doubt find the sentiment extremely applicable to the internet. Has someone tried to sucker you in with these common scams?

Customer Centric Marketing

The Sprocket Report

Kate Gingold 0 3210 Article rating: No rating
People love to buy but they hate being sold to. We have always known this and yet when it comes to marketing our businesses, too often we fall back on just selling features. So what can we do to foster that “love to buy” atmosphere?

Co-Marketing with a Complementary Business

The Sprocket Report

Kate Gingold 0 3511 Article rating: No rating
Who wants to waste time and money wooing people who will never be customers because they simply don’t want or need what you’re selling? That’s why the first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message! Oh, wait – they did.

What’s the Point of Business Expos?

The Sprocket Report

Kate Gingold 0 3323 Article rating: No rating
In the Spring a young entrepreneur’s fancy lightly turns to thoughts of business expos – but maybe those thoughts shouldn’t be so light. Expos are a great idea for the business community but too often they turn into wasted opportunities for exhibitors, attendees and even the hosts. Why not make the most of the expo season?

Feel Like You’re Marketing to a Wall?

The Sprocket Report

Kate Gingold 0 3364 Article rating: 5.0
A business acquaintance was telling us about her new website – created by a competitor – when she suddenly became uncomfortable. “I never thought to ask you. I mean, I knew you worked with computers, but I didn’t realize you did websites.” And we have the word “websites” in our company name. So it’s back to the drawing board – what is our marketing missing?
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Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

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  • Bonus! - we always have a guest post as well.

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