All the marketing gurus say you need to be on social media. But that’s time and/or money out of your business. If you don’t know what your goals are and aren’t keeping track of the return on your investment, you could be wasting valuable resources.  

Recently we spoke to a prospective client who was honestly mystified at the cost of marketing services. He’d read plenty of blog posts and had used various services during his corporate career. Surely this marketing stuff was easy – how could it be so expensive?

A custom coded website may sound like the platinum standard, but that doesn’t mean it’s the right solution for your business or organization. Understand what “custom code” really means to reduce unpleasant surprises and make the right decision.

Are you acting as Social Media Manager for a business or not-for-profit and feeling overwhelmed? While you’re navigating the learning curve, here are some tips for sharing Facebook posts.

Experts emphasize the importance of graphics in your blog and social media posts and many options are available just for the googling. But where can you find images that won’t land you in intellectual property trouble?

Whether consciously or not, “WIIFM?”(or What’s In It For Me?) is the question we all ask all the time. Some of the Sprocket team attended DNNcon in Baltimore last week, but why should you care? Read on for three actionable take-aways from the con for business owners and not-for-profit managers like you.

Happy Valentine’s Day to us! The cobbler’s children couldn’t have been more barefoot, but we are pleased as punch to announce that on February 14 we launched the new SprocketWebsites.com website. How do you like the cool new look?