Old Website Scams Your Business Still Needs to Watch for
× Search

Sprocket Websites - Blog / News / Updates

Old Website Scams Your Business Still Needs to Watch for
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

Old Website Scams Your Business Still Needs to Watch for

A reminder

Website attacks by technologically sophisticated criminals have been in the news a lot lately, but don’t discount these low-tech scams that could affect you as well!

When you are crazy busy running your business, keeping track of every little detail of your website is probably not high on your To-Do list. Less honorable folk know this and use your preoccupation to take advantage of you. While falling for their tricks usually isn’t the end of the world, it does chip away at your bottom line. Here are a couple common traps that are still snaring unaware business owners:

The domain name expiration letter

At some point, everyone with a website gets this letter from an entity called the Domain Registry of America or something similar. Technically, this is not exactly a scam because domain names do expire and the DROA will renew them, but you’ll pay way more for their service than you should.

Before you panic and send them money, check your records to see when you last renewed your domain name. These organizations reach out to you months before your domain renewal date so they can beat any legitimate bill. Also, any renewal notices will come from the place where you registered your domain name last time. For instance, if you registered it yourself at GoDaddy or a similar registrar, they will contact you with the next bill. If your web developer registered your domain name for you, as commonly occurs, the renewal will be handled by them as your agent and they will bill you as detailed in your agreement with them.

You don’t have to keep using the same registrar forever, so if you accidentally paid DROA once, you can correct it next time. For an idea of what your domain name should cost, compare the prices at a domain registry like our Sprocket Store with any offer that comes in the mail.  

The “Be Number One on Google” pitch

You might still see this claim and again, it may not technically be a scam. They might be able to get your website ranked very highly for some extremely obscure search term, but what “Number One” is has changed quite a bit over the years. You know this, although you may not think about it much. 

At one time, you could type something into the search box and get a page of maybe ten results. Experts would tell you to strive to be one of those top ten on the first page. For some time now, however, the Search Engine Results Page (SERP) might have just one or two results. The rest of the page is filled with sponsored ads, shopping options, top news stories, a knowledge graph or map on the side, and so much more. 

Some of those results are paid options, but others, like the knowledge graph, do draw from search optimization. Before you agree to anything, ask the pitching person to define what “number one” means and think through the possible return on your investment with them. 

Internet marketing has never been more complicated and when someone offers to help, it can be a relief to just let them. But before you do, pay attention and ask questions. We have talked with many people over the years who paid good money to shady domain registrars or SEO experts. It didn’t tank their businesses, but it sure is irritating. We do websites every day, so if you have a sneaking suspicion about an offered service, give us a call and we’ll see how we can help. 

Photo by Mikhail Nilov from Pexels

This article is an update to “Scams and Spam, Ad Nauseam” dated 5/26/2014. 

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

906 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Previous Article How We Help Non-Profits on #GivingTuesday and Every Day with PayPal
Next Article Clean Up Your Website Between the Holidays to Start the New Year Fresh

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top