Why We Should All [Myself Included] Consider A Pinterest Business Page
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I’m no stranger to Pinterest. This isn’t such a huge shocker to those who know me. In fact, my husband would be rolling his eyes saying, “Are we talking about Pinterest, again?” He’s still bitter about the corn husk glue gun project. My point here is this –Pinterest is big. Huge even. In fact, Pinterest produces four times the revenue-per-click as Twitter. Do I have your attention yet?
If you’d like stats, I’ve got some stats for you:
- Pinterest users spend more money and make more purchases than any of the other top 5 social sites. Averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively.
- Sephora’s Pinterest followers [for example] spend 15 times more that its Facebook fans.
- 80% of Pinterest users are female.
- Moms are 61% more likely to use Pinterest than any other demographic [go figure].
- 70% of brand engagement on Pinterest is generated by users, not brands.
- Pinterest has more than 48 million users.
- Pinterest pins that include prices receive 36% more likes than those that do not.
- 81% of U.S. online consumers trust information and advice from Pinterest.
- Pinterest referrals spend 70% more money than visitors referred from non-social channels.
As you can see, we should all be on Pinterest. Martians should be on Pinterest at this point. The gravy train is leaving the station and we should all be hopping on it. When I think of Pinterest, I think of retail. I think clothes, accessories, and house wares. And yet, I visit businesses pages time and again and see that infamous little “P” logo. I think it’s time to take a real look at what businesses are doing on Pinterest, how they are building their brands, and what we can do to also be successful. This is my experiment for the next few weeks. I’m going to be researching, checking in, and finding what seems to be working for all the Pinterest crazed businesses of the world. Hopefully I don’t flop.
When I find the best dos and don’ts – I’m going to report back to you [I know, kind of me right?] We’ll take this little venture together. And for goodness sake, if you don’t have a personal Pinterest page yet –go out there and start pinning. I’ll take a couple of pieces of cheesy garlic bread if you’ve got any leftovers.
If you are on Pinterest currently for your business page, what are you doing right? What are you doing wrong? Leave me a comment, heck –make my article into a pin. I want to circle around and find the right answers to give the best advice I can. What do you pin? Where do you post? Who is your target?