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FTC Has Updated Disclosure Guidelines for Social Media Marketers

DIY Sprocket Solutions

Breanne Bannon 0 2806 Article rating: No rating
Well, for the first time since 2010 the Federal Trade Commission (FTC) has updated its FAQ page for endorsement requirements. For those who are unfamiliar, the FTC is the agency that enforces U.S. truth-in-advertising laws. 90% of you still probably don’t know what I’m talking about since it seems like social media marketers aren’t exactly away that there are certain regulations on posting. Whether you know or not though, there is an agency that enforces these laws and they are becoming more specific when it comes to posting and running contest or promotions on social media. Essentially the FTC’s point stays that any material relationships between brand and endorser on social media must be clearly and conspicuously disclosed and they are diving in further by providing a detailed guideline on social media issues that have come to light in the last few years.

Don't Waste Marketing Dollars on Users That Are "Just Not That Into You"

DIY Sprocket Solutions

Breanne Bannon 0 2881 Article rating: 5.0
With the amount of time and effort we pour into marketing our businesses, you would think that we'd be more interested in keeping and reaching the people that are interested in our services/products vs those that aren't.  However, it seems like a lot of businesses are looking for big numbers.  More followers, more likes, and more sign ups.  Sure, there's power in numbers, but what if you're wasting valuable marketing dollars on people who don't care what you're selling?

Things to Keep in Mind: Using Hashtags on Facebook

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Breanne Bannon 1 3010 Article rating: 4.0

Still giving Facebook hashtags a go?  Great! Assuming you're using them correctly... If you're using hashtags on Facebook, you have to remember that it's not the same platform as Twitter.  There are different rules that apply.  The same basic structure is set up though.  You type in a "#" symbol and then whatever single word or phrase without spaces that you want to use (sans symbols).  What else do you need to remember though?

Top 2015 Social Media Predictions

DIY Sprocket Solutions

Breanne Bannon 1 3302 Article rating: No rating
We’re waving farewell to 2014 and diving headfirst into 2015 –hopefully it’s a good one! Meanwhile, social media is ever growing, ever changing, and ever present. So, what trends can we expect in the New Year? There are several ideas floating around there. We’ll see what you think of them.

The Debate: Snapchat as a Marketing Tool or Just an Extension of Text Messages?

DIY Sprocket Solutions

Breanne Bannon 0 4279 Article rating: No rating

Technology seems to be a living, breathing entity.  As marketers, we are constantly watching as the parameters change, the norms become distant memories, and the things we never thought we'd be marketing with are now front and center.  Take Snapchat for instance. 


Marketing Content on Google+

DIY Sprocket Solutions

Breanne Bannon 0 3368 Article rating: No rating
Google+ is a huge contender on the social media marketing front. While there may be huge differences from Facebook and Twitter –it doesn’t make marketing on Google+ any less important. It is a different platform though and that comes with a different set of rules. 
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