Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Kate Gingold / Monday, January 22, 2024 0 559 Article rating: 3.0 Since GA4 measures how engaged your website visitors are in a more glass-half-full way than the old UA did, start by familiarizing yourself with the terms and philosophies. Read more
If Your Website Is Annoying Mobile Users, It's Long Past Time to Fix That If Your Website Is Annoying Mobile Users, It's Long Past Time to Fix That Breanne Bannon / Tuesday, January 16, 2024 1 594 Article rating: 3.0 Everyone and their mother have mobile phones in their pockets, but judging by the number of bad mobile websites, it's hard to believe. Is yours one of the annoying ones? Read more
Tips to Understanding GA4 for the Small Biz Owner Tips to Understanding GA4 for the Small Biz Owner Kate Gingold / Monday, January 8, 2024 0 556 Article rating: 3.0 If you opened up the new Google Analytics platform to see your business reports and were bewildered, you are not alone. Let’s try demystifying GA4 so you can use it. Read more
3 Strategies for Lifting Your Business High Above the Competition 3 Strategies for Lifting Your Business High Above the Competition Kate Gingold / Monday, January 1, 2024 0 564 Article rating: 2.0 When your customers have so many choices, your business must stand out in the crowd. For starters, try doing these three things: Read more
Looking Ahead to the Marketing Trends Best for Your Business Looking Ahead to the Marketing Trends Best for Your Business Kate Gingold / Monday, December 25, 2023 0 586 Article rating: 4.0 At the beginning of a new year, everyone makes predictions on the next marketing trends. These are the ones we think you should keep in mind Read more
Look How Far Social Media Marketing Has Come in 8 Years! Look How Far Social Media Marketing Has Come in 8 Years! Breanne Bannon / Tuesday, December 19, 2023 0 543 Article rating: 3.0 Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since. Read more
The Past Year's Business Marketing Tech Highlights You Should Know The Past Year's Business Marketing Tech Highlights You Should Know Kate Gingold / Monday, December 11, 2023 0 583 Article rating: 3.0 As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies. Read more
Small Biz and NFPs - Stop Relying on "What We Always Do" Small Biz and NFPs - Stop Relying on "What We Always Do" The Sprocket Report Kate Gingold / Tuesday, December 5, 2023 0 530 Article rating: 4.0 Following the old ways may be easy, but doing business “like we always do” can be a sure path to stagnation or slow failure. Read on for five ways “as always” is hampering your success. Read more
ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget Kate Gingold / Monday, November 27, 2023 0 790 Article rating: 4.0 We started talking about ADA compliance for websites last time. The next step is to figure out how to fix it. Today we’ll look at the options available to businesses and organizations. Read more
If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours? If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours? Breanne Bannon / Tuesday, November 21, 2023 0 549 Article rating: 3.0 Read more