DIY Sprocket Solutions
Keeping a troll free community for your business and brand online can be difficult. People, sometimes with zero correlation to your business and nothing but free time, find amusement in posting negative comments and damaging statements. This negativity has a very far reach. It can impact your brand and your brand’s reputation. So, is there a best way to handle trolls and negativity in your social media marketing strategy?
The Sprocket Report
Last time we talked about whether news releases were still relevant in today’s digital world – and they are. But BEFORE you send your news, make sure your website is ready.
DIY Sprocket Solutions
Is your business on LinkedIn? Are you utilizing paid advertising? Many people that are using social media marketing to skyrocket their business are also doing some sort of paid advertising on one or more platforms. Facebook is one of the most popular ad platforms –not everyone considers LinkedIn. They are obviously very different ad platforms, with very different audiences and options, but they share the same essential principles. If an ad is working well on LinkedIn, it will probably work well on Facebook and vice versa.
The Sprocket Report
The short answer is “Yes.” Now read on for a few tips on why you should write them, what to write about and where to send them.
DIY Sprocket Solutions
People want results –it’s natural. For those pouring money and resources into a social media marketing and content marketing campaign, they want to see the fruits of that labor. How do you measure success in an avenue that’s not exactly clearly paved? What may count as successful for one business on social media may not be considered successful to another. So, how do you define success?
The Sprocket Report
We strongly encourage you to measure your social media results to learn how to improve your marketing. And measuring your competitors’ results can teach you even more! With Facebook’s “Pages to Watch,” you can do just that.
DIY Sprocket Solutions
Recently, I heard a news story relaying how McDonald’s plans to fill 250,000 job openings in the US over the next few months. Good news, but what really caught my attention was the fact that the fast food chain is hoping to fill these jobs with Snapchat’s help. McDonald’s is using Snapchat to hire millenials.
The Sprocket Report
Regardless of what social media platform is the current darling, email marketing is still the best digital tool for lead generation and lead nurturing. But if your open rates are making you depressed, it’s time to shake things up a little by tweaking your subject line.
Pinterest is a great place to promote a variety of content. Most would consider Pinterest to primarily be a place to share products. Those who are writing blog articles may not consider this platform first to promote content. If you aren’t using Pinterest to share your articles, you may be missing out on an entirely new reader base.
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As of July 2017, these techniques are no longer possible. Read more about it.
Connecting with your local community helps you become a business people know, like and trust. Sharing community events on your Facebook page is one way to do that. Here is our step-by-step guide for effective event posts.