Refining and Telling Your Brand Story - Website Design | Naperville | DNN | Social Media | WordPress
× Search

Sprocket Websites - Blog / News / Updates

Refining and Telling Your Brand Story
Kate Gingold
/ Categories: The Sprocket Report

Refining and Telling Your Brand Story

The Sprocket Report

Last time we reminded ourselves of the basics we already know about storytelling. Now let’s look at an example of how one organization uses their brand story in their marketing to give us ideas for creating our own stories.

Summer Place Theatre is a local not-for-profit that in 2016 was facing their fiftieth year in operation. After all those years, they not only needed a little marketing boost, but also deserved a little celebration. Fortunately, a 50th Anniversary makes for a great story!

Throughout the anniversary year, blog posts, social media, news releases and other marketing focused on the past fifty years of shows. Old photos were shared, interviews with past cast members were recorded and many walks were taken down the community’s Memory Lane. Everything revolved around the brand story that was told succinctly before each performance: “Welcome to the Summer Place! Naperville’s community theatre since 1966.”

The main audience for this story was long-time residents. Anyone who had ever been a part of a Summer Place production enjoyed reminiscing and was eager to share the story with others. People who used to attend Summer Place shows but had gotten out of the habit were inspired to buy tickets. Folks just putting down roots wanted to know more about this old institution in their new town. It was a highly successful brand story.

But now it’s 2018 and the anniversary party is over. It’s time to tweak the story. This year, the emphasis is on the COMMUNITY aspect rather than the fifty-year celebration.

The audience they are aiming for is those who want to be part of the behind-the-scenes team that makes the on-stage magic happen. That includes crew members, advertising pros, committee managers, sponsors – all the important skills beyond singing, dancing and acting.

Blog posts, social media, news releases and any other marketing will revolve around how anyone can be part of a theatre team by sharing their specific skills. The goal is to attract a new audience to get involved and introduce their friends and family to Summer Place Theatre shows.

Of course marketing is never a guaranteed success. But having a plan, measuring the results and revising as needed is a tried-and-true best practice. Don’t stress over creating the perfect brand story right away. Every good story is refined along the way – yours included.

If you have a story to tell but don’t have the time to share it properly, consider outsourcing that effort. Give us a call to discuss how we can help.

Previous Article How Your Employees Can Help Grow Your Social Media Business Pages
Next Article Most Effective Top 5 Marketing Project Management Tools
1354 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.


Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author


About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles




Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2021 by Sprocket Websites, Inc.
Back To Top