The Sprocket Report
When you’re romancing a sweetheart, you’ll do all kinds of things just to see them happy and prove your devotion to their needs. In recognition of Valentine’s Day, let’s take a look at all the things your internet marketing partner does for you to win your love.
DIY Sprocket Solutions
We now live in a time where people trust social media platforms as a sort of news source. When it comes to social media marketing, and specifically when it comes to brands on social media, authenticity is key. Social networks are giant now. It’s clear that businesses need to have an online presence, but this means that the waters are a little diluted. Influencers can offer a lot of benefits to brands trying to reach more followers and new audiences. It’s not just influencers in general that businesses should be focused on. Micro-influencers may be an even more valuable tool to small businesses on social media.
The Sprocket Report
Social media is a definite must-have when you’re trying to reach a larger audience. Businesses want to promote sales or networking events. Organizations want to promote their fundraisers or festivals. But you’re losing their attention by sending folks to the wrong website URL.
DIY Sprocket Solutions
Handling customer service across social media channels is somewhat expected in this hyper connected time. Many customers are looking for instant feedback and response when they have an issue or a question. If your business is represented online, which is absolutely necessary in this day and age, then you have to have a customer service strategy in place as well.
The Sprocket Report
We saw a truck the other day with a company slogan written on it that really impressed us: “Helping the world keep promises.” A slogan is basically a mini mission statement. Does your business have one?
DIY Sprocket Solutions
Google announced that they would be applying penalties to sites that utilize problematic interstitial ads for visitors. These are ads that pop up and take up a considerable amount of screen space. At times, especially on mobile devices, these ads can be nearly impossible to get around. It’s something that site visitors complain about and get frustrated with time and again. Google has decided to penalize the offending sites by dropping their ranking on the search engine.
The Sprocket Report
Just a couple of days off and you’ve come back to a ton of stuff to do. Of course you want to get to work, but take a few minutes first to clean 2016 off your website. Nothing is more stale than last year’s “news.”
DIY Sprocket Solutions
When you’ve created new content through an article or other original work, only half of your job as a content marketer is actually done. You may have planned and then executed the writing of a great article, but there are a whole other set of steps to take next. Obviously a main goal of content marketing is to be seen. You are trying to provide current and relevant information to your readers and followers. The way that you promote the content you’ve created is just as important as the content itself. It’s essential to organize a social media strategy.
The Sprocket Report
Both you and your followers will be busy over the holidays. But while YOU may not have time to post, THEY will still be looking at their social media. Here are some tips on how to schedule posts now for folks to read later.
DIY Sprocket Solutions
As 2016 flies to a close, it’s time to ramp up for a new year in marketing. We can’t go forward without looking back, so here are DIY Sprocket Solutions’ top articles of 2016. If there are any you missed, now is your chance to catch up and formulate a marketing plan going into the coming year.