Now that you are social and keeping in touch with your customers and clients –it’s time to make sure you’re staying up to date. You don’t have to spend a lot of time to stay relevant. Just give yourself a checklist that you can refer back to every other month or so to make sure that you’re updated and appealing to customers the way that you intend to.

You do everything Google asks when promoting your website and still your page ranking gets a spanking. Even with updates named “Panda” and “Penguin” and SEO terms labeled “black hat” and “white hat,” search engine marketing strategies are still very gray.

We've been talking lately about how hot content marketing is right now.  It's extremely important nowadays to have strong, original content linking back to your brand and your website.  People are looking for information -why not let your company be the one who supplies it?  While the idea of content marketing might be a simple one; actually executing original content is another matter altogether.  My advice is to either hire someone to write your posts for you (we actually offer that service... for the record...) or teach yourself the tips for writing a great blog on your website.

People love to buy but they hate being sold to. We have always known this and yet when it comes to marketing our businesses, too often we fall back on just selling features. So what can we do to foster that “love to buy” atmosphere?

Let’s face it -we’re not all best buddies here in the business world. We may work alongside each other, we may share similar passions, we may have the same goals, etc. We are also competitors. Instead of distancing yourself as much as possible from the competition, why not try to learn a thing or two about what you can do differently than them? Perhaps even better than them. 

Azar’s Sports Bar and Grill of Newbury Park, California is constantly entertaining its visitors with one event after the next. They wanted their website to showcase these daily events, bands, and performances so that their customers can easily see what’s coming up. The Azar’s Sports Bar and Grill website makes it simple for visitors to view upcoming events, learn a little more about the bands and specials going on, view their menu, and check out photos from past bands and scenes.

Who wants to waste time and money wooing people who will never be customers because they simply don’t want or need what you’re selling? That’s why the first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message! Oh, wait – they did.

Businesses are continually encouraged to keep up with the beast that is social media marketing. More accounts to manage, more users to target, more followers to gain, more engagement, and more content to push. For companies with multiple social media accounts (ex: a Facebook page, Twitter page, LinkedIn, Google+, Pinterest, etc.) managing all those pages by single handedly logging into and updating each one is daunting. Add to the mix businesses like ours that help other companies manage their social media accounts and you’ve got one huge project (and one huge time suck) on your hands. Enter social media management tools.