The Sprocket Report
Unfortunately many small- and mid-sized business owners handle their marketing foolishly, not just in April, but all year round. They’re smart people, but overwhelmed by day-to-day challenges. Do you know folks who are fooling themselves with marketing practices like these?
Sprocket Websites Credited with the Assist
For some, March is all about basketball, but for the Will County team, March is when they expanded their social media reach. Recognizing that social media outlets can be great tools for getting information out to more citizens, Will County updated their online presence, and with the help of Sprocket Websites, linked all of their accounts back to their website.
We help by easing the license logistics
Sprocket Websites counts several county governments and governmental departments among our clients and we help them simplify procedures by doing more of their business online. Once Attorney General Lisa Madigan gave her opinion that counties might not want to wait until June, we were asked to update their marriage license systems.
DIY Sprocket Solutions
Nobody wants to be pitched to, sold to, advertised at, etc. We’ve been there. We’ve seen and done that. We are in the age of fast forwarding through every commercial –to the point where watching live TV can be downright painful. We skip computer ads. We hang up on telemarketers. We don’t have time for that. We know what we want and, if we’re looking for a certain product or service, we’ll go find it for it ourselves thank you very much. Enter content marketing.
The Sprocket Report
In the Spring a young entrepreneur’s fancy lightly turns to thoughts of business expos – but maybe those thoughts shouldn’t be so light. Expos are a great idea for the business community but too often they turn into wasted opportunities for exhibitors, attendees and even the hosts. Why not make the most of the expo season?
DIY Sprocket Solutions
Infographics have been huge for awhile now. It’s not difficult to tell why –they are great visuals that usually pack a lot of easy to read statistics or facts. Infographics are a great visual cue for the content that you’re providing to your readers. Many times, the infographics themselves are substantial enough to work as relevant content of their own.
Moral: Give the client what he wants
Jim Lauria is a water technology senior executive who travels extensively, networks across the globe and is used to paying big bills. But Lauria believes in getting what he’s paid for and when a company doesn’t make good on its promise, he wants his hard-earned money back
The Sprocket Report
A business acquaintance was telling us about her new website – created by a competitor – when she suddenly became uncomfortable. “I never thought to ask you. I mean, I knew you worked with computers, but I didn’t realize you did websites.” And we have the word “websites” in our company name. So it’s back to the drawing board – what is our marketing missing?
DIY Sprocket Solutions
It’s important, as small businesses, to connect with customers as much as possible. Whether it’s through face to face networking, social media networking, or just having customers visit your website –you have to take those opportunities to really engage. Question is, what exactly are you saying to your customers?
You should see their stats!
Sprocket Websites recently launched a new website for In Touch Massage & Day Spa– just in time to build some serious traffic over the holidays.