Celebrities hire publicists to manage their reputations by enhancing the celebrity’s best traits, downplaying the less attractive ones and monitoring what people are talking about. Your business has an online reputation like any celebrity. But who’s managing it?

Your teens insist on having the latest look in back-to-school clothes so peers can see at a glance that they are hip, cool or whatever the current slang for “up-to-date” is. Website designs have trends, too. Is your site embarrassingly unfashionable? Take a look at these three trends.

We all know by now that being social these days seems to be translated into the average number of comments you give or receive on social media on a daily basis.  Whether we like it or not, this is the new norm.  Connecting via tweet, blog post, comment, tag, etc. is the new phone call or drop by that we used to give to check in on our friends and clients.  Social shifts aside, this digital world is an opportunity for business owners. Online marketing, specifically on social media, is a free admission fish tank full of free bait to dangle in front of fresh fish -I mean customers...  The problem is this: there are only so many hours in a day.  There, I've said it. The secret is out.  You may not have the time to successfully market your business on social media while simultaneously running that same business.  Luckily, there are other options.

The annual web hosting invoice was still unpaid after 30 days so we called the client up to see if there was a problem. He was genuinely perplexed. “But I already paid that last year! I have to pay it again?” Website marketing is still new enough that many small business owners are still deeply suspicious of the costs. Here are the answers to some common FAQs.