Are You Failing to Put Your Customers First?
DIY Sprocket Solutions
Customers. You've worked hard to build your business and you should have found out by now that there is a necessary component to your success. Customers. The common denominator between a giant rise to profit and the greatest plummet to failure. Customers. Here's my point folks, sometimes we build and build and build -finally get to that "hey, we're successful" part -and then seem to forget exactly who it was that put us in that position in the first place.
Now look, I get it, your eye is on the money. That's why you started your own business in the first place. OK, fair enough. But if all you're seeing is dollar signs, and the only way you consider your customers is as a means to an end, something has gotta change. You can decide to just focus on maximizing profit. You'll start by promoting your brand, working on marketing and other goals, and suddenly the customer is now just another component to juggle. There are a lot of things you can do in this world to increase your visibility, marketing, likability, reach etc. Let's face it though. If you want to increase profit, you're going to have to increase customers and this means keeping your customers happy. They shouldn't be one of many components. Customers need to have their very own play time.
What does that mean? Focus on your customers! It's the little things folks. You are "dating" your customer. In the beginning, you were thoughtful, attentive, polite, and you hid all your flaws. Now it's one year in and you're laying on the couch while shoving a handful of M&Ms in your mouth and smelling your tshirt because you can't remember if you showered yesterday or last Tuesday. There are other fish in the sea. There are other companies/products your customers could choose over you. Get up, take a shower, and slap on a smile. Don't forget deodorant. Like I said, it's the little things.
Maybe you weren't perfect in the beginning. Maybe you were more of a "I'll settle for you now" kind of date. That doesn't mean you shouldn't be working on improving your approach to customers. Just because you were mediocre in the beginning doesn't mean you can skate by on "just OK". Sure, now you might be the only one out there selling strawberry scented cat litter. But next week there might be a competitor that pops up, and they call their customers to check in. They respond to emails quickly. They fix problems like clumpy cat litter. Heck, they never forget their deodorant.
Moral of the story? You wouldn't be where you are if it weren't for your customers. The sales you are breathing for are the ones your loyal customers are bringing you. What are you doing to ensure a repeat customer? What are you improving to increase your number of existing customers?