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Celebrate Labor-Saving Day
Kate Gingold
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Celebrate Labor-Saving Day

The Sprocket Report

Labor Day advertising always seems to feature some burly guy or gal wielding a massive wrench or mallet. Certainly physical labor is hard work, but those of us who wield keyboards and spread sheets work pretty darn hard as well. Even wrenches have been improved to make the job easier, so why not use technology to make your job easier, too?

Most often people lump the internet into the “Marketing” category, forgetting that you can actually get work done on your website as well. And we’re not just talking about e-commerce. For the small upfront investment of thinking it through, what could you get done more easily by using your website? Here are a few suggestions:

People who make and sell crafts are doing it. Authors who sell books are doing it. Every single employee at the Apple Store is doing it. They’re all swiping credit cards on the go, wherever their customers are.

You can make sales in the shop, take down payments in their living room, and bring the business to a street fair. Between the Square, Intuit’s GoPayment and PayPal Here, there is probably a device that will work for your business.

Hair stylists, roofers, chiropractors and other service providers who schedule clients benefit from keeping their schedules online. You have access to the information even if you aren’t in the office, as do your colleagues and spouses. Clients can see when you’re already busy and work their own schedules around yours when they’re making appointments. Appointments can be initialized online as well from the comfort of their homes or offices.

One of the big trends in websites is a sort of inter-company Facebook, a private social system. It’s a way to disseminate information within your organization, spark conversations, and share news without all the background noise of a bazillion people’s personal lives.

Like Facebook, you can build interest groups within the larger system as needed, like the Wisconsin chapter of a national Not For Profit or the Mechanical Engineering Department of an international manufacturer. Comments and graphics can be viewed and shared for discussion by all the appropriate people involved, not just those in the CC line of an email.

As we laborers get back to work after our holiday, we should think a bit about how to let our tools make our jobs easier. Contact us today to brainstorm some ideas for putting your website to work.

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Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
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Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.


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