Using Vine to Market Your Business
DIY Sprocket Solutions
Vine definitely isn't a social media website like Facebook or Twitter -it's an app. However, more and more people are diving in and using apps to create marketing campaigns that they can then turn around and promote across their more conventional social media platforms.
So, how does Vine work exactly? Well, it's a short form video sharing app. All you have to do is take a short, 6 second video, and then share it through social networks (including Twitter and Facebook), or embed it on your website. Like I said, the video is only 6 seconds (and it's set to continuously loop), so that means that there are definitely a few limitations to using this for marketing.
AKA you need to get creative...
Think of it this way - Vine is a great way to boost engagement from your followers. Asking someone to submit a short video clip of them enjoying your product, their success after using your service, etc. will get people talking on your page and are also little built in positive reviews.
Remember though, when you invite feedback in any way, you are bound to receive negative feedback as well. If you start to receive negative Vines that people are tagging you in or using your specific hashtag to promote, you may have to shut it down right away so it doesn't spread like wildfire.
Obviously the way you set up your marketing campaign will vary depending on the specifics of your actual business. But, here are a few ideas to consider and get the ball rolling:
1. User Feedback:
Ask users to make a short video using the Vine app and add a specific hashtag in the description that you can track. These can be a number of different types of videos, depending on what works for you. You could ask users to tape themselves using your product or giving a little 6 second rave about your product or service.
2. “Behind the Scenes” Videos:
These would be video clips from your side. Think "how it's made" or "how our process works". People love to look behind the curtain and see what makes things tick.
3. Real Time Responses
Businesses are constantly having questions stream in on the social media sites – answer them with Vine videos. You could do a once a month #Ask(InsertBusinessName) where people submit their questions. You can then go over them, record the answers, and post the videos with the responses a few days later. Keep in mind you only have six seconds - so be creative! On the flip side, you could have people Vine in their quick questions with your specific hashtag and then respond by commenting on the videos so that you have more words to answer with. Let's face it, people like to see themselves featured. It encourages engagement, answers the questions people already have, and has them coming back to the site a few days later to check for your response. Win, win, win.
Have you put any thought into using Vine for marketing? What ways have you come up with? Feel free to comment below with your thoughts!