The Debate: Snapchat as a Marketing Tool or Just an Extension of Text Messages?
Search
× Search

Sprocket Websites - Blog / News / Updates

The Debate: Snapchat as a Marketing Tool or Just an Extension of Text Messages?
Breanne Bannon
/ Categories: DIY Sprocket Solutions

If you find this helpful, pay it forward! More after the article...

The Debate: Snapchat as a Marketing Tool or Just an Extension of Text Messages?

DIY Sprocket Solutions

Technology seems to be a living, breathing entity.  As marketers, we are constantly watching as the parameters change, the norms become distant memories, and the things we never thought we'd be marketing with are now front and center.  Take Snapchat for instance. 

For those who don't know, Snapchat is a mobile application that allows its users to send photo and video messages or "snaps" that automatically delete themselves 1-10 seconds after being viewed. That is the gist of it.  The big news is that businesses are beginning to use the app to market their products and companies.  This is a whole new spin on social media marketing.  Is it even classified as social media marketing?  Or is this more like mobile device marketing?  Personal app marketing? As these new "social platforms" begin to emerge, it puts pressure on businesses to adapt marketing tactics in order to take advantage of the new opportunities to communicate with their customers in fresh ways.  

Because this is so fresh, some people still aren't convinced that Snapchat should be used as a marketing tool.  It's definitely a unique tool and not one that is a right fit for every business.  People are using Snapchat to release coupons to their customers, feature sneak peaks of new products, release bits of insider information on events, etc.

Meanwhile, Snapchat users aren't exactly feeling warm and fuzzy to the idea that this short-term messaging app is being used to target them for marketing purposes.  What's your opinion?

From a customer standpoint, I can see why it might be obnoxious to receive advertisements on a glorified text message app.  On the other hand, it's not fun to be advertised to on any platform -but this shouldn't stop marketers from doing their jobs.  Companies have to stay relevant with their branding and marketing or they'll be eaten alive.

Think about it.  When you hear about a business that doesn't have a Facebook page, what do you think?  How is that even possible in 2014?  Customers want to be able to easily find, access, and connect with the businesses they're searching for and on the flip side businesses want to be able to find, access, and connect with potential clients and customers.

The whole things seems to be a juggling act.  What is stepping over the line?  How much is too much? And, how do businesses stay relevant if they can't be on the same platforms that their customers are?

I'd like to know what you all think about using Snapchat for marketing, should it be used as a marketing tool or just an app that works as an extension of text messages?

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

Print
4643 Rate this article:
No rating
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon
Previous Article Website Shopper's Guide
Next Article Is Your Social Media Working?

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

x

Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

 

Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top