To drive traffic to your website from Facebook, you copy/paste your website address into the status line, and voila! Facebook puts a picture and a description. But wait, that's the wrong picture! Here's the OpenGraph way to fix that.

Driving traffic to your website should be the goal of every business and organization. But if you look at Analytics once a month and wonder why, even with all your marketing efforts, website traffic isn’t increasing, it may be that you’re sabotaging yourself.

If you’re running a social media campaign for yourself or a client, you may be wondering what the best way to track your efforts will be. Look no further than the site Cyfe -an all in one dashboard providing a suite of widgets for social media, analytics, marketing, sales, support and infrastructure.. Cyfe offers social media analytics widgets that you can use to see important analytics and data about your activity on your social networks.

We started writing this post three weeks ago. Then Jim Davis’ recent article in The Daily Herald serendipitously dropped. It’s official news, folks! Everyone should measure their marketing!

It’s finally happened, Facebook has expanded the capabilities of its ‘like’ button.  They have been working for more than a year to add options to posts beyond ‘liking’ them.  Now, they have officially and globally launched ‘reactions’.

Instagram contests are a great way to increase engagement, get people talking about your business, increase your followers, and more. The trick is to run a successful Instagram contest that can accomplish these goals. So, what do you need to create a successful Instagram contest? Well, there are actually several components.

If you’re questioning what platforms would be best for you to boost your brand on social media, you may want to look no further than Instagram. In a recent study, Instagram was shown to bring 57 times more brand engagement than Twitter! This is huge if you’re looking to have your business seen and talked about. So, would your business benefit from being on Instagram?

Planning a not-for-profit event? Do you have a speaking engagement coming up? What about that store-wide sale you’re holding? To pull off any of these successfully, your audience needs to get the news. So stop making it so difficult for them!

Here, in the age of mobile internet, you may think that it’s nearly impossible to lose mobile readers. Well, you’d be wrong about that. Even though a vast majority of people are checking in while on the go, an increasing number of people are getting fed up with certain annoyances associated with reading articles or visiting websites when using their phones. What are these huge annoyances? 

Planning a new website? Committed to a weekly blog post or more active digital marketing? Whatever goals you have for your business in 2016, there is one key resolution every one of us should make – and keep.