This is an update to "Responding to Negative Feedback on Social Media” dated 1/22/2014.

Marketing experts advise that your business use social media to reach a larger audience. But once you make yourself available to your customers and the world, you’ve also opened yourself up to increased scrutiny – some of which is bound to be negative. How are you going to react?

This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.

Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either!

All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment. 

We just got a "Domain Name Expiration Notice" in the mail. Have you also received one of these? Were you alarmed about losing your domain? Ready to pull out your credit card? Here’s what you should do first with this letter.

This is an update to "Can't Buy Google's Love” dated 2/6/2013.

So you wanna be at the top of the search engines you say? How much is it going to cost you, you ask? Nothing. Nada. Zip. Google’s love is not for sale folks. (No matter who is trying to sell it to you). You’re going to have to wine and dine her; you’re going to have to work for it a bit. So, if you can’t buy a higher ranking, how does it work then? What, exactly, do you have to do to make it to the top?