Sprocket Websites - Blog / News / Updates

What's New for Search Engine Optimization Success?

The Sprocket Report

Kate Gingold / Wednesday, July 24, 2019 0 1551 Article rating: 3.5

This is an update to "Searching for the SEOly Grail” dated 4/1/2013.

Technology moves fast these days – which gives articles about technology a really short shelf life. Still, this post from 2013 needs only minor tweaks because today’s SEO strategies have only doubled down on personal search.

Find Marketing Gold in the Google Traffic Sources Report

The Sprocket Report

Kate Gingold / Monday, July 15, 2019 0 1515 Article rating: 4.0

While your website should be the ultimate source of information, other people’s sites can be invaluable traffic-drivers. Learn about these referrers from your Google Analytics reports.

Why Mom and Pop Shops Should be Marketing in the Digital World

DIY Sprocket Solutions

Breanne Bannon / Wednesday, July 10, 2019 0 2569 Article rating: 4.0

This is an update to "’Be Connected” dated 12/19/2012.

Most people who are reading this post are doing several other things at once. You’re checking your email, watching Netflix, you’re surfing the web, you might actually be getting a bit of work done. You are connected. This article goes out to all outside of this virtual world, each person who might be a little less than connected.

Glassy-Eyed by Website Analytics? Start Simple.

The Sprocket Report

Kate Gingold / Monday, July 1, 2019 0 1623 Article rating: 3.0

The sheer volume of statistics available is so overwhelming you may be tempted to just ignore all of it. But then you’ll never really be sure how your website is doing. So here’s an explanatory intro to just one report from your Google Analytics: Average Position.

Checklist for Marketing Your Summer Event

The Sprocket Report

Kate Gingold / Tuesday, June 25, 2019 0 2129 Article rating: 4.0

This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.

When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities.

Want Better Social Media Than You Can Afford?

The Sprocket Report

Kate Gingold / Monday, June 17, 2019 1 1609 Article rating: 3.0

National brands clearly see the benefits of social media, but for many local businesses, social media seems too costly. Is it possible to achieve big brand success with a small biz budget?

5 Big Website Mistakes – Please, Avoid Them.

DIY Sprocket Solutions

Breanne Bannon / Friday, June 14, 2019 0 2231 Article rating: 3.5

This is an update to "’5 Big Website Mistakes – Please, don’t make them.” dated 12/05/2012.

5 Big website mistakes that are easy to avoid and you don't want to miss.

Facebook Image Hack for Better Engagement

The Sprocket Report

Kate Gingold / Monday, June 3, 2019 0 2739 Article rating: 3.5

Graphics grab attention when folks are swiping through their Facebook feed, but sometimes the post you want to share doesn’t have an image. Here is a tip for getting around that.

But Will Social Media Work for ME?

The Sprocket Report

Kate Gingold / Wednesday, May 29, 2019 0 1713 Article rating: 3.0

This is an update to "Social Media for the Rest of Us” dated 1/7/2013.

You’ve been to the presentations, listened to the webinars and read the blog posts about how important social media is for business marketing. But are you still skeptical about its importance to your particular business?

Tips for Building Your Dream Website Home

The Sprocket Report

Kate Gingold / Monday, May 20, 2019 0 1764 Article rating: 4.0

Folks often call us for a ballpark quote. Figuring out the cost of a website can be tricky with all these apples and oranges complicating the issue. It’s much like trying to price the building of a new house.

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