“Copywriting is a mental process… the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it to a sheet of paper for the purpose of selling a product or service.”

It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.

5 minute reading time

Facebook continues to be an important marketing tool with 2.74 BILLION users. Do you know how to read your statistics and what to do with the info once you have read it?

3 minute reading time

In the second half of 2020, you may have noticed that Facebook was promoting the use of hashtags on posts by offering predictive text suggestions. Are you watching to see if it will take and wondering how to do it right for your business?

Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers' needs.

Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. Here is a range of social media trends that you need to be aware of for 2021 and beyond.

While much of the adaptation of the last year came about in response to the pandemic, it revealed a new set of consumer trends and process shifts, which will likely now become more prevalent and play a larger role in how we connect, communicate, and indeed, market in 2021.

5 minute reading time

After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics?

3 minute reading time

With a past year unlike any other, you may question whether blog-writing is a pre-pandemic marketing practice that is now obsolete. If you are asking in order to justify your poor blogging record, we have some bad news for you.