The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!

Just like clothing and home design, websites have trends as well. Take a look at these design elements that will keep your site looking up-to-date. 

Even during the best of times, starting a small business is tough. During the Covid-19 pandemic, it became a quest for survival. While roughly one-third of small businesses were closed amid the lockdowns, many have reopened their doors or launched anew as consumer demand roars back.

If you aren’t sure if bias or discrimination exists at your organization, you might consider the statistics we uncovered in our Equality in Tech report, which was the culmination of a survey of over 9,000 employed technologists.

Out of the consumers surveyed, 74% said they would be more likely to respond to a text from a business if they knew the person on the receiving end was real. Half of the consumers said they would be more likely to respond to texts if the person they were communicating with introduced themselves.

In the digital marketing stone age, we reviewed the Top 5 Free Social Media Management Tools. Recently, we re-read that article and realized so much has changed! Here’s an update.

The purpose of a search engine is to return the best possible URL result when a user types a query into the search box. One way a search engine evaluates URLs is by checking who else thinks that result is good. If other websites link to that URL, it’s a sign of approval. More links mean more approval, so search engines will rank that URL higher.  

Four key factors that determine whether a business can survive in the complex post-cookie future.

Yelp recently added two new features for businesses to let their customers know where they stand on COVID vaccine requirements.

Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business? In this article, you’ll discover three modern principles of persuasion science and what they mean for marketers.