You know you need a website for your business. But, how do you set it up for online success? First, you need to have a solid plan in place.

Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed:

One of the tabs available when you "view full report" for Google Analytics is Events. This report shows how many events occurred and what kind of events they were. 

Months of lock-down. Employee issues. Constantly changing guidelines. Refreshing your website may be way down on your To Do list, but prospective customers are coming back in droves and want to know if you’re still in business. Here’s a quick checklist for updating a stale website

What role does social listening play in a company's marketing matrix? Here's how to evaluate your options in 2021 – and why you must.

Email wins again — however it works best alongside various other channels. Despite email’s supremacy when it comes to customers’ channel preference (77%), in our Consumer Email Tracker Report 2021 we found that customers are keen to engage with a diverse range of channels.

A recent email sent by digital marketing guru Neil Patel prompted a question asking what WordPress plugins Sprocket Websites uses. So Jim and Don reviewed Neil’s review.

Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding nightmare.

Back when I had only a few weeks’ practice doing Facebook ads, I remember being impressed by the results. Since then, I have racked up years of experience creating and running Facebook ads for clients, so let me tell you what I have found:  Results. 

The events of 2020 put into sharp focus how critical social media is for an organization’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers. But social is more than a communication channel—and executives are recognizing just how powerful social media can be in driving business forward.