When you’ve created new content through an article or other original work, only half of your job as a content marketer is actually done. You may have planned and then executed the writing of a great article, but there are a whole other set of steps to take next. Obviously a main goal of content marketing is to be seen. You are trying to provide current and relevant information to your readers and followers. The way that you promote the content you’ve created is just as important as the content itself. It’s essential to organize a social media strategy.

Both you and your followers will be busy over the holidays. But while YOU may not have time to post, THEY will still be looking at their social media. Here are some tips on how to schedule posts now for folks to read later.

Do you have big plans for your business in 2017? In January lots of folks plan to launch new blogs that they swear to keep updated this time around. One great incentive for writing posts is having readers, so here are three tips for creating a better blog.

All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along?

Social media isn’t slowing down any time soon. It’s up to marketers to keep up the pace and make sure that all of their bases are covered. The problem is that it’s easy to be swept up in the streams, platforms and never ending chatter. Here are a few tips to increase your productivity as a social media marketing manager.

As a business owner you answer questions every day from your customers, your vendors and your colleagues. The most important questions you should be answering are these two that you ask yourself.

Fresh and relative content is a benchmark in any effective social media marketing strategy.  Customer testimonials and reviews are perfect, custom made, marketing tools. Businesses have exploded on nothing more than reviews alone.  Look at sites like Yelp and TripAdvisor.  Leaving a review can make or break a business.  So, as the business, how can you put testimonials and reviews to work for you?

Nearly everyone and their nephew can make you a website these days, but will it accomplish your goals? Only Mary Poppins is practically perfect in every way, so prepare for your web designer’s strengths and weaknesses.