Shooting to Kill Your Target Market
It’s usually considered hard to hit a target and one is rewarded for doing so. That’s because the target isn’t interested in being hit. For instance, in deer hunting, the deer takes off if the slightest snap of a twig suggests there’s a hunter nearby. Some hunters will try to attract the deer with bait or salt licks. You think you can see the parallels to marketing already, can’t you?
But you’d be wrong.
Rather than emulating the deer hunting illustration, you’d be better off viewing your target market in the lingering glow of last week’s Valentine’s Day.
On Valentine’s Day, every lover’s target market is their Sweetheart. Lovers want their Sweethearts to buy what they’re selling, so to speak. So how do they make that happen?
They sit down and think about their Sweetheart. What does Sweetheart like to do, to eat, to hear? If they are planning to go out on the town for Valentine’s Day, they choose a venue that is appropriate for their Sweetheart’s age, gender, economic status, and maybe even for Sweetheart’s religion and ethnicity. If they are making dinner for their Sweetheart, they prepare what Sweetheart likes to eat. If they are buying flowers, they find out if Sweetheart is allergic.
Lovers will spend a great deal of effort in learning everything about their Sweethearts because acting on that knowledge will successfully promote their interests. Lovers genuinely and generously woo their target markets.
Consider thinking about your customers as your Sweethearts and you’ll find the surest way to their hearts. There are many ways to research who your customers are so you can learn how to woo them. One place to start is on your business Facebook page if you have one. Take a look at your “Insights.” The tab for “Likes” will show you what percentage of the people who like your page are male or female and it breaks them down by age. You can also find good data in your Google Analytics reports, in
government industry tables or from your own surveys.
Once you know exactly who your customers are, it becomes much easier to woo them successfully. Who wouldn’t rather be wooed than “targeted?”
If your website could use a little sprucing up to woo your customers, contact us today to schedule a consultation.
We’re happy to discuss the options that are open to you.