Pinterest For Your Business - Best Applied Practices: Part 2
DIY Sprocket Solutions
Alright, now that you're familiar with Pinterest from our first part of the post here -we can now dive a little deeper into making Pinterest work for your business. One of the most interesting things I've found so far in personal Pinterest vs. business Pinterest is that it's actually important to be extremely similar in your two approaches. People want personable profiles -no one likes to feel like they're being sold, poached, etc. Solution? Put your pins to work.
I'm curious to see how small businesses are getting on in the pinning world around us. Please, feel free to share your stories here. And by all means, pin me!
- Make your profile amazing. First, make sure that you set up a business account and verify it. This will ensure that you gain access to Pinterest analytics and it also shows pinners know that you're the authentic real deal. You're not an imposter you, you're the actual you.
- Sell yourself. If you want to promote yourself, use your picture and description. You get a profile picture -throw your logo up there. Use the description space to briefly introduce your business, what your brand stands for, and what catches your interest.
- Build it up. Create a wide variety of boards to give pinners a taste of your business' personality and taste. Flesh out each board so that you get a better following. Not every board has to be about your business. Follow trends, follow interests, pin about what matters to you and what you think will matter to others. You're making a connection, it doesn't have to be all about business at this point.
- Be clear. Give your boards short clear names with a good description. You want people to find it easy to follow your boards and want to repin your pins. A good way to do that is to use the description to your benefit. Use it as a brief summary to draw the pinner in. Is it a recipe? List the main ingredients. Is it a DIY project? Write the first few steps. Draw them in.
- Use secret boards to your advantage. You can use secret boards to set up your pins/boards and flesh them out a bit until you have the board you want. When you get it set up, then make it public. This helps prevent your business from looking sloppy, half finished, or careless.
- Organization is key. If it's Christmas time, make sure your Holiday board is first in line. That way, when people visit your profile, they are more compelled to follow the board. They will follow what's most relevant to them at that time.
- Keep up with it. Make sure you're pinning consistently, at least once a day, your pinners want fresh content. Be social, interact with others. This includes repinning other pinners, commenting on pins, and sharing for a fellow pinner.
- Don't get sloppy. Check your pins to make sure that the links actually work. Don't pin the same thing multiple times. Try to keep your boards organized and easy to maneuver through. Organize, organize, organize. There's a pin for that...
- Form a community. Like I said before it's important to interact with other pinners, that being said -Pinterest has a few unique ways to do this. You can create group boards where you can invite other people who like your brand to contribute.
- Variety is the spice of life. Don't forget what you're here to do. It's really all about expanding your reach. You don't have to push your products 24/7. You need to remember that you are building a following, so share your vision with your followers and meet people who have the same vision as you. From there, you can promote your business.