Marketers: Facebook Search Overhauled - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Marketers: Facebook Search Overhauled
Breanne Liebmann
/ Categories: DIY Sprocket Solutions

Marketers: Facebook Search Overhauled

DIY Sprocket Solutions

This week, Facebook announced Search FYI. Facebook search was updated with new features and better suggestions. After checking them out, I’ve got to say that it is a big improvement over the previous capabilities. Changes include better personalized search suggestions and the addition of public posts and conversations.  These changes could mean some very interesting things for content marketers.

The better personalized search suggestions are a great jumping off point. You can find any conversation or post you’ve seen before on Facebook. For instance start typing in a friend’s name and a keyword that coincides with the post you’re trying to find:



Facebook now offers timely, personalized search suggestions when you click on the search box and start typing.

The other big addition is the ability to find public conversations and posts through Facebook search. Facebook encourages users to “explore the world beyond [their] news feed [by searching and seeing] what the world is saying right now about the topics that matter […], with results that are up-to-the-minute and personalized.” Now when you search, you’ll see the most recent, relevant public posts come up in addition to posts from your friends. The idea is to offer search results that are organized in a way to help you to quickly understand what the world is saying about a topic in the moment. You can continue to pull-to-refresh to update the content shown and see the latest public posts.

So, what is this going to mean for content marketers? Potentially big things.

Marketers with compelling content being shared on Facebook just got a whole lot more interesting and received a brand new audience. Think about it, with these new public search capabilities, Facebook users now have a new way to discover the content you’ve put out there. As long as your businesses’ posts are set to public, anyone searching for relevant content (like on any other platform) is going to find you. Even those who are not following you or have no existing relationship with your company’s Facebook page. Think of the possibilities for new referrals to your content, traffic to your website, and building your audience on Facebook. All for posting relevant content with an appropriately worded post. Potential game changer for marketing and sharing content on Facebook.

What are your thoughts on how this will impact content marketers on Facebook? Do you think there will be a catch for Facebook’s business pages? Comment below!

Previous Article What You Don’t Know about Your Business Email
Next Article How to Schedule Your Tweets
Print
2529 Rate this article:
No rating
Breanne Liebmann

Breanne LiebmannBreanne Liebmann

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Liebmann

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top