The only way to tell if your ad is working is to measure. Fortunately, Meta (or Facebook, if you prefer) measures your ad a zillion ways. Now, you just have to read them all!

Friend, client, and evolutionary astrologer Gaye Mack was just published in her industry magazine. Congratulations! And a great object lesson in internet marketing. When you have news (big or small), here's what you do: 

Clients are intelligent men and women, successful in their chosen fields. When they refuse marketing advice, we take the time to explain it in a different way.

After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did.

Because content creation is important to both your website’s SEO and to your social media marketing, don’t hesitate to mine content you have already published.

Facebook ads, billboards, YouTube commercials – while they’re all advertisements, they each have their own best practices. So, what do the experts suggest for a winning FB ad?

Stats say that WordPress accounts for up to one third of the most-visited websites, but we still build sites in DNN, too, and for very important reasons. Want to know why?

There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy?

For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know:

Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain…