You know those teeny little graphics that show up in your browser window next to the title of the web page you’re looking at? Technical and/or graphic folks may already have this covered, but for many of us, creating a favicon for our own website is pretty far down the to-do list. If you haven’t given it much thought before, maybe it’s time to reconsider this little doodad.

Technology is providing mighty powerful tools to make it ever easier to fulfill Lincoln's "government of the people, by the people, for the people" pledge. Helping local governing bodies reach their constituents in new and better ways is an exciting direction for us at Sprocket Websites. You are one of "the people" – are you using technology to stay informed?

"I don't always program on a DNN site, but when I do, I prefer Script Injector." Would the Most Interesting Programmer in the World say this? Probably not, but it IS a good tool. Here's a situation where I wanted a diagram on a page to look like a normal paragraph and wrapped diagram, but with description text popping up when you hover over a particular section. Is there a module for that? The one I chose was Script Injector, and rolled up my sleeves...

When everyone around us is speaking a language we don’t understand, we feel dumb and out of the loop. Some of us even make decisions without a clear understanding because we’re afraid to admit our ignorance. Let’s face it -- it’s hard to keep up with our swiftly-moving world.

Here are 7 basic terms you should know when discussing your website. If you’re already familiar with them, great! If not, your secret is safe with us.

Festival and fair season will soon be here. Advertising to catch the tourist’s eye is a must, as are articles in the “weekender” section of the newspaper, radio Public Service Announcements and community calendars. But all of those messages should refer back to one location for complete details – your website.  Keep in mind these 5 points to create your best festival website.

Talk about your low-hanging fruit! Before you spend another dollar on advertising, check to see that your business is listed everywhere it should be. And once you’ve looked into the obvious places, take some time every so often to find the less obvious listings. You’d be surprised at how directories can help boost the visibility of your business – for free!

If you maintain a Facebook page for your business the Timeline switch is going to make a difference. How much of a difference depends on how much you have already invested in your page. While Facebook has been warning us of the coming change for ages, the end is apparently nigh. Fortunately we have suggestions on how you can make the most of Timeline for your old business page – or for your new page if you never got around to creating one.

How violent that sounds! Perhaps we need to lighten up a bit. In our quest to put into action all the marketing books, webinars, articles and presentations available, sometimes the emphasis gets skewed. We learn about “target market” and remember words like “laser,” “zero in” and “drill down.” But do these active words produce the actions we really want?

Who can afford to throw away money? That’s why we study our ROI (Return On Investment). And when it comes time to plan our business budget we have to wonder: If I invest hundreds of dollars on my marketing, will I make that hundreds of dollars back – and more – to make a good profit? Or are marketing professionals just taking my money?