We live in a time where many people are much more likely to grab their phone before grabbing their computers. We travel everywhere with a tiny computer in our back pocket that has all the same power of the internet on a small, compact, and portable little screen. That is, until we arrive at your website (or can’t find your website at all). Here comes the frustration. We can’t find what we’re looking for, when we finally do find it we can’t click on it, etc. etc. etc.

Folks spend a huge chunk of their marketing budget on revamping their website and then eagerly await the rush of new business. Instead they get crickets. Oftentimes the lack of activity is due to a very simple and easily remedied mistake:  The website has no obvious Call-to-Action.

Vine definitely isn't a social media website like Facebook or Twitter -it's an app.  However, more and more people are diving in and using apps to create marketing campaigns that they can then turn around and promote across their more conventional social media platforms.

Technology seems to be a living, breathing entity.  As marketers, we are constantly watching as the parameters change, the norms become distant memories, and the things we never thought we'd be marketing with are now front and center.  Take Snapchat for instance. 

There are several “keys” to a successful business –it’s hard to pinpoint what’s most important. One thing is for sure though; if you’re not being productive, then you’re not going to get very far. When it comes to productivity –there is always room for improvement. 

Some people want the best value their money can buy. Others shop around for the lowest price and don’t care so much about the quality. We don’t judge. Still, it sure hurts to watch a prospective client walk away.

It really is the little things in life that count. Yes, it’s important for businesses to have great customer service, but what about the customer experience? How do you think your customers would describe their experience with your business?

Once summer is in full swing, there are dozens of festivals, fairs and events for folks to attend. Marketing committees work hard at promotion, but often forget that a website is much more than just a pretty brochure. Why not put your site to work and make everyone else’s job easier?