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The Front Page of a Winning Web Site

For #TBT -- originally published April 29, 2003

Kate Gingold 0 2753 Article rating: No rating
Even if you're not writing your own code, you should know what makes a winning web site. In fact, if you browse the web yourself, you already know which sites you spend time on and which you click away from. A little analysis would tell you why certain front pages catch your eye, but as your time is better spent on your own business, choosing a good web designer makes the most sense. Here are some tips to measure whether your site's front page is a winning one.

The Truth about Free Websites

The Sprocket Report

Kate Gingold 0 4109 Article rating: 5.0

Every entrepreneur workshop lately wants to show you how to make your own website for free. As web-building professionals, usually “them’s fightin’ words.” But truthfully, a free website-builder may be appropriate as long as the entrepreneur knows what to expect.

Users Turning to Pinterest Over Google to Search

DIY Sprocket Solutions

Breanne Bannon 0 3483 Article rating: No rating

Say it isn’t so! You’re talking to a dedicated “googler” over here. I’ve been hearing a lot of buzz lately about Pinterest being the new Google and at first I rolled my eyes and said a sarcastic OKAY, but now that I’ve sat back and thought about it a bit … I’m guilty of searching on Pinterest too. This can be a pretty positive shift for those who are marketing (or should be marketing) on Pinterest. With its power in search growing, this can translate into serious dollars for Pinterest marketers.

Does Your Client Act Like a Toddler?

The Sprocket Report

Kate Gingold 0 3426 Article rating: No rating
Your toddler doesn’t think the nap you’re suggesting is necessary. As a parent, you know better. You read the books. You talk with peers. You have the experience to make an informed decision and so the toddler gets a nap. But what about when your client doesn’t think your suggestion is necessary?

Social Media Don'ts

DIY Sprocket Solutions

Breanne Bannon 0 3938 Article rating: 5.0

We've all seen them -cringeworthy posts on social media that we wish we could take back for the other person.  I've had severe secondhand embarrassment for someone who posted a questionable status or photo on social media.  Selfie on a toilet anyone?  A completely insensitive joke with a hashtag #toosoon?  Now let's translate that to brands on social media.  Brands are not immune to social media faux pas.  There are a few safe bets when it comes to social media don'ts.

 

Integrating Your Social Media Marketing and Email Marketing Together

DIY Sprocket Solutions

Breanne Bannon 1 3807 Article rating: No rating

Do you have a social media presence? Facebook, Twitter, LinkedIn, etc.? Do you also have a blog, newsletter, or email campaign of some sort? These should all tie in to each other! When you are promoting you, you need to be thorough. Make yourself overly available to your customers and clients. Do you want to lose business because someone couldn’t figure out how to connect with you on Facebook or how to get discounts that you might only give out with a newsletter subscription? I don’t think so. It’s incredibly important that you are accessible to your clients and customers and that you make being able to connect with you a no brainer to accomplish.

Reading Your Twitter Stats

The Sprocket Report

Kate Gingold 0 3277 Article rating: No rating
Recently a client followed our advice and took a look at his Twitter analytics. Then he gave us a call. “I’m reading the report, but I have no idea what it’s telling me. Up arrows are good, right?” Yes, up arrows are good. But your stats can tell you so much more.

Using LinkedIn Sponsored Updates to Distribute Your Content

DIY Sprocket Solutions

Breanne Bannon 0 3411 Article rating: No rating

The first step in having a successful social media marketing campaign is having great content to share with the masses. But, what comes next? Distributing your content! I’ve been using and doing research on some sponsored options and most recently have been looking into LinkedIn’s Sponsored Updates. LinkedIn Sponsored Updates are a paid media option for sharing your messages with the right people. Is it something worth looking into? In my opinion, if you’re considering a business to business paid campaign option, I think it is. 

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