How to be social in social media still perplexes people. They’re too busy to post regularly and when they do post about an event, the blast lands with a disappointing thud. “See?” they say, “Social media doesn’t work!” Well, here’s one of our clients with proof social media DOES work for sharing your events:

Now that we’re officially in the fourth quarter of the year, it’s time to take a look back over our efforts from the last nine months to prepare a great strategy for the new year to come. Sure, you can keep your social media marketing and content marketing efforts stagnant, but who is that helping? Who is that hurting? If you look back over what you’ve done in the last year, I don’t think you can honestly say that there isn’t any aspect you wouldn’t change, add, or improve.

If you don’t maintain your marketing, brand awareness starts to decay sooner than you’d think and there’s nothing fun about that. One question you may be asking yourself:  is good enough ever good enough? Read on for some thoughts on how to keep up.

If you haven’t planned your marketing strategy for the upcoming holiday season, it’s not too late for you. Having said that –you should probably start now. We’re right around the corner from Black Friday, Cyber Monday, Christmas, New Year’s sales and so much more. If your business isn’t taking advantage of the opportunity that these holidays offer, you’re doing yourself a disservice. Online marketing is one of the fastest and easiest ways to reach customers, both existing and new, so why not take advantage?

Yes, it’s still summertime, but after Labor Day folks shake off their vacation mindset and reapply themselves at the office. They get busy and before they know it, 2016 is over. Take some time now to plan the rest of the year’s content for your blog and social media.

We all have bad habits. We fall into a routine, we get comfortable, and we do things because they’re easy. It’s human nature. When it comes to social media marketing though –this is a trap. Run far away! If you’re marketing your business on social media (which you should be), you need to start shaking things up. Get out of that rut. Jumble up that routine. Put a little pep in your step. We’re all guilty of getting too comfortable. Myself included. Everything on this list is something that I can improve on in my own marketing routines!

Considering a new website? Or cleaning up an older one? We’ve listed the top 10 mistakes people are STILL making on their websites. Take a look at the list and see if you’re making the same mistakes.

If you run a social media marketing campaign, you’re marketing on Facebook. Facebook is still the number one social media platform out there. As a business, you know this (or you should). So, it’s always good to go back through and figure out how you can effectively optimize your marketing performance on this leading network. What’s better than finding new tools to help your marketing campaign? Finding FREE tools to help your marketing campaign. Here are a few we’ve been looking into more lately.

Do you rely on your phone? Like, really rely on it like its a new body part? Many of us do. So what happens when one day you notice the charger is not charging it? eGads! It has 4% to live! Check here.

While we can all agree that social media marketing is important to every business, the return on investment for individual industries varies and the “investment” itself ranges from free to thousands of dollars a month. So how does the smaller business owner figure it all out?