Business owners often ask for Search Engine Optimization like it’s something we keep on a shelf and can put in a bag for them to take home. While crucial to success, the reality is more complicated, so let’s break it down:

When you need to build something for your home, how do you choose the right craftsperson? When working with a professional, you’ll get better results if you learn a little about how the job will be done – and that includes website building.

Some Google Search Console data might be overkill for the average small business owner, but if you care about SEO, you need to check the Links report. Here’s why:

Since Pinterest is a visual platform, it’s perfect for visual-heavy brands looking to drive traffic, increase brand awareness, and engage with potential customers. Here are five strategies to effectively use Pinterest for marketing your business:

Graphs are pretty, but the real story of your website’s success is the numbers. Google Search Console (GSC) search results tell you what Users are looking for and if you’re providing it.

While new social media platforms pop up constantly, Facebook continues to be a formidable marketing tool deserving your serious attention. Have you followed these best practices?

While Google Search Console's Overview provides plenty of information, opening up the Full Performance Report gives you a mountain of interesting data that you can use in your business marketing.

Do you have a LinkedIn personal profile? Most professionals do. Does your business have a profile? Surprisingly, a lot of small businesses don’t, but they should.

Much of how search engines work is a mystery, but you can reveal some clues about your website with the Google Search Console tool. Start with the Overview report.

When you’re strapped for cash, hard financial decisions must be made, but going too cheap on your website will hurt you. Whether it’s the lowest bidder or the most basic do-it-yourself platform, you should still use these best practices: