The Basics: Marketing on Instagram
× Search

Sprocket Websites - Blog / News / Updates

The Basics: Marketing on Instagram
Breanne Bannon
/ Categories: DIY Sprocket Solutions

The Basics: Marketing on Instagram

DIY Sprocket Solutions

This article has been updated on 5/10/2022 with the article entitled “Instagram Is Necessary to Your Business Success. (Or is it?)” 

Let me start by saying –not every business needs to be on Instagram. I think we have a tendency nowadays, with all of these different social networks, to try to be everywhere, everyone, and everything. Instagram is slightly different than your average social media platform and, when used for marketing, it’s really used to show your business’ creativeness, humor, passion, etc. If you’re considering an Instagram account as a marketing tool for your business, ask yourself if your target audience is active on Instagram and, if so, have any of your competitors been successful with it? If so, then you should definitely jump in. There are a few basics that you should be sure to check on your list. Like any social platform used for marketing –you’ll have to take a step back and work out a plan, understand there is going to be some sort of testing and tracking phase, and expect a few kinks as you’re learning your way.

The Basics:

  • It’s Not All About Selling:

This is hard to get your head around because you are wanting marketing dollars to equal dollar dollars, but Instagram is not just about selling. It’s easy to move on once you think a platform isn’t making you money, but remember that not all marketing efforts need to get back cold hard cash. Be clear about who your brand is, but don’t just use your account as a platform to promote your product only. People aren’t on Instagram to be sold to. It has to feel fluid. You can feature your product here or there, but focus more on being social, creating a personality, and connecting with your target market.

  • Fill out Bio and Link Your Social Channels:

At the top of your profile page, you’ll have a bio section. Be sure to take your time when filling this out. This is the information that a new visitor is going to see when they view your account for the first time. Make sure you take advantage of that and fill out your description fully and with a little personality. Also, Instagram makes it easy to embed photos and videos from Instagram into a blog, Facebook page, etc. so that your followers on another social channel can easily connect with you.

  • Use #Hashtags to Your Advantage

By now, you should know what a hashtag is. If you don’t, maybe you’re not ready for Instagram… basically, you hashtag an image for searchability. You want to set hashtags that are 1) industry – related words that will be searched for and can link to your product/service 2) trending topics that will have heavy traffic and get you some increased visibility 3) hashtags that you’ve used in other areas of your business or on other social platforms so that you can keep the trend going. Try to keep your hashtags clear and relevant. As far as numbers go, it’s said that brands who use five hashtags have the most interaction.

  • Find a Sweet Spot for Posting

Try to post at peak times (the times of day that your followers seem to interact the most with your posts). Also, be aware of the frequency that you are posting things. You don’t want to be that annoying brand who is just flooding people’s newsfeeds with post after post (to the point that you get unfollowed), but you also don’t want people to forget that you even have an account. 

  • Have Fun!

Don’t take Instagram too seriously. Find a personality for your brand and let that personality come out to play. Interact with people, be available, show your sense of humor and just have fun with it. 

Previous Article Website Not Mobile Friendly? Now It’ll Cost You.
Next Article Using LinkedIn Sponsored Updates to Distribute Your Content
3163 Rate this article:
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2022 by Sprocket Websites, Inc.
Back To Top