Social Media Marketing Trends in 2016 - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Social Media Marketing Trends in 2016
Breanne Bannon
/ Categories: DIY Sprocket Solutions

Social Media Marketing Trends in 2016

DIY Sprocket Solutions

The end of the year is fast approaching and it’s time to take a look ahead. What do we have to look forward to in 2016? What trends are on the way out and which are here to stay? Anything new on the horizon? Well, slow down, I’ll fill you in.

Search is going to explode:

We’ve already seen social media platforms expanding their search algorithms and offer different types of guided searches. We’ve seen Facebook totally revamp their search. Pinterest in becoming the new Google and YouTube has expanded and updated their search as well. This will only continue to increase and become more prevalent in 2016.

Mobile, mobile, mobile:

In 2015, mobile became the norm. Not having a mobile site really wiped businesses off the online map. This year Google actually introduced a new algorithm, ‘Mobilegeddon’, which saw websites that were not optimized for mobile as completely phased out. This next year is going to be all mobile, all the time. If someone is taking the time to look at your site on their computer, chances are they’ve already found it on their phones. Having an outdated website is no longer an option in 2016. We are leaps and bounds beyond that. You get two shots at a first impression –one is when customers walk into your location and another is when customers find your online location. Treat it with the importance of your brick and mortar storefront.

Content is (still) King:

Creating original, relevant, and quality content will continue to be a huge priority in 2016. Content marketing is not losing any speed. This has been a way for brands to develop a persona and connect with their customers and clients. If you aren’t pushing out original content on 2016, you might be pushed out yourself.

Visual Content:

Now that visual content is so important in Google, people are going to focus more on visual content vs keyword optimization in the coming year. Videos, pictures, infographics and more will become very relevant to searches. Seeing is believing!

We haven’t quite finished up with 2015, but we can see the direction that the next year is headed. Technology continues chugging away and marketers continue to use social media platforms to get their messages across. What do you think is up next in 2016? Anything you hope marketing steers away from? Comment below!


Previous Article A Tribute to those Who Support Our Veterans
Next Article How to Know You Got the Professional Website You Wanted
Print
2926 Rate this article:
No rating
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top