While “Mobile First” Is Ancient History, User Experience Is Crucial While “Mobile First” Is Ancient History, User Experience Is Crucial The Sprocket Team / Monday, August 31, 2026 0 147 Article rating: 3.0 Since we first wrote about developing “mobile first” websites, the internet has changed drastically. Mobile-first indexing is now standard, but while your website may tick off the tech requirements, how does its usability rank? Read more
How Important Is a Mobile-Friendly Website for Your Business? How Important Is a Mobile-Friendly Website for Your Business? Kate Gingold / Monday, June 8, 2026 0 540 Article rating: 3.0 A decade ago, marketing experts advised all websites should be mobile-friendly, but some business owners argued that their customers primarily used desktop computers. So what’s the story today? Read more
If Your Website Is Annoying Mobile Users, It's Long Past Time to Fix That If Your Website Is Annoying Mobile Users, It's Long Past Time to Fix That The Sprocket Team / Tuesday, January 16, 2024 1 2048 Article rating: 3.0 Everyone and their mother have mobile phones in their pockets, but judging by the number of bad mobile websites, it's hard to believe. Is yours one of the annoying ones? Read more
Look How Far Social Media Marketing Has Come in 8 Years! Look How Far Social Media Marketing Has Come in 8 Years! The Sprocket Team / Tuesday, December 19, 2023 0 2399 Article rating: 3.0 Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since. Read more
Is Your Website Mobile-Friendly for Customer Viewing? Are You Sure? Is Your Website Mobile-Friendly for Customer Viewing? Are You Sure? Kate Gingold / Tuesday, April 25, 2023 1 2272 Article rating: 3.0 Eight years ago, Google started penalizing websites that were not mobile-friendly. Yet, 23.83% of the world’s top websites miss the mark. Does yours? Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 4 2513 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more
Yes, Some of You Are Still Making These Mobile Marketing Mistakes Yes, Some of You Are Still Making These Mobile Marketing Mistakes When was the last time you checked? The Sprocket Team / Tuesday, February 15, 2022 0 2661 Article rating: 3.0 Believe it or not, there are still business websites out there that not only look horrible on a mobile phone, but are impossible to use. That’s not you, is it Read more
Now Is a Good Time to Update Your Stale Website Now Is a Good Time to Update Your Stale Website Rather than "return to normal," be better! Kate Gingold / Tuesday, May 25, 2021 0 2751 Article rating: 3.0 Months of lock-down. Employee issues. Constantly changing guidelines. Refreshing your website may be way down on your To Do list, but prospective customers are coming back in droves and want to know if you’re still in business. Here’s a quick checklist for updating a stale website Read more
How Well Does Your Website Work for Mobile Visitors? How Well Does Your Website Work for Mobile Visitors? The Sprocket Report Kate Gingold / Tuesday, September 15, 2020 0 2539 Article rating: 2.0 Pew Research reports that 81% of Americans own a smartphone. So the chances are very high that your customers also have one – and are looking at your website on it. Read more
"Mobile Friendly" Is Now "Mobile First" "Mobile Friendly" Is Now "Mobile First" The Sprocket Report Kate Gingold / Tuesday, April 30, 2019 0 3719 Article rating: 4.0 This is an update to "’Mobile’ Means ‘Move’” dated 12/10/2012.Just a few years ago, folks were on the cutting edge if their websites were mobile-responsive. Today, websites are designed from the start to be viewed mainly on mobile devices. Read more