How to Handle Your Online Directory Listings for Even Better Local SEO
× Search

Sprocket Websites - Blog / News / Updates

How to Handle Your Online Directory Listings for Even Better Local SEO
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

How to Handle Your Online Directory Listings for Even Better Local SEO

Tenth in a series

You already use online directories as a consumer – as do your customers. So are you making the most of these advantages for your own business?

What online directories are
Last time, we talked about increasing brand recognition through digital networking. Central to your active marketing efforts is the support of online directories. You probably have an idea already what an online directory is, but you might not realize how many directories there are. 

Simply, an online directory is a third-party website that has a listing of businesses. There are over 1,000 different online directories, with about 100-150 suitable for businesses in the United States. Not all will be applicable to your specific needs and some wouldn’t accept your listing even if you submitted it. 

Directories usually have a focus. For instance, there are industry-specific directories that list law firms, pre-schools, or home remodeling companies. There are also geographic-specific directories such as chambers of commerce or service clubs. And don’t forget mapping websites and other mobile apps. 

Why you need to manage online directory listings
There are also several major data aggregators that feed many directories. Even if you have never submitted anything, you may have an online presence because these aggregators crawl around the web, collecting data. The good news is that they push your information onto other third-party websites. The bad news is that, if what they find isn’t accurate, they are pushing bad information about your business onto other third-party websites. This is the biggest reason why you need to manage your listings. 

Directory management starts by locating all the places where you are already listed. Check every listing for mistakes, but also be sure that your details are consistent and accurate. For instance, if your business name is “My Business, Incorporated,” that’s how it should be listed and not “My Business, Inc.” or just “My Business.”

Inconsistent details can result in duplicate listings and that’s bad. Your customers can get confused, of course, but more importantly, you wind up competing with yourself in the search engines. With so many other competitors, why make it harder? It can be time-consuming, but you need to remove these duplicates. 

At the same time, you can beef up your listings by adding more details, photos, or a logo image. Just keep in mind that not all directories offer these additional opportunities and some may charge for updates.

How accurate online directories help your business
Online directories are an important partner of brand recognition and marketing. In the most basic way, you increase the chances of driving traffic to your business website by listing it in more places. Also, seeing your business listed on a trustworthy website helps prospective customers see you as trustworthy, too. 

But beyond that, directories help with your Search Engine Optimization. Correcting your listing information boosts your standing with Google and removing bad duplicates can lessen your competition. Google also gives your website more “points” when you have links from high-quality sites, such as appropriate online directories. Finally, accurate directory listings mean that the aggregators will find and pass along the right information, even when you aren’t actively submitting.

In the early days of SEO, much of this was done by small business owners themselves. It still can be, but it’s a little more complicated than it once was. Systems have been created to make the job easier, and while pricey for an individual to run, they are affordable through agencies like Sprocket Websites. Save yourself the hassle and the expense by letting our team do the work for you. Contact us today to get started with our Multi-Directory Listing Service.

Read the next post in this series.

(CC0) Spider Web With Dew by Pixabay

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

485 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Previous Article Current Trends for Your Best Email Marketing Successes
Next Article Email Marketing Boosts Success for These 2 Big Reasons

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2023 by Sprocket Websites, Inc.
Back To Top