Probably for all of us, the current protests have prompted introspection and analysis of ourselves as a nation, as a city, and even as a business. Great changes will need to be made, but...

When the COVID-19 pandemic resulted in shelter-in-place rules, some businesses closed, while others went to strictly digital or hybrid online/curbside pickup ordering. It also fundamentally changed the customer journey.

As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers to pick up goods curbside. While big-box retailers and grocery chains have had much success with the buy online, pick-up in store (and now curbside) model, many SMBs and franchises are just now attempting to make a go of it.

Marketing operations teams that are most successful adopting an agile approach are the ones whose systems remain stable even as the work that flows through them radically changes, according to founder of AgileSherpas and agile coach Andrea Fryrear.

An article Breanne wrote about Facebook Graph Search back in 2013 still gets an astonishing amount of ...

Lead generation can be fully automated, non-stop, and always on-point. In this post, we talk social selling the smart way - using social media listening.

Customer Lifetime Value or CLV is commonly used in two areas in business – customer acquisition and customer relationship management. The goal is to understand how much it will cost you to acquire valuable customers and retain them, so you’ll know if you’re making positive or negative revenue per client.

Wth desperate times come desperate measures. As retailers and etailers struggle to keep products stocked by the hour, many of us can attest to forgoing our favorite brands for any available brand on the shelf. But the question is, will forced brand switching have an impact on loyalty for the long term?

Annoyed when you have to prove to your computer that you are actually human? Because it’s also annoying to have spambots...

Back in 2012, we wrote about how hard Facebook marketing was. It’s only harder now because of algorithm updates, but...