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How to Find Marketing Opportunities With Google Analytics

Kate Gingold 0 0 Article rating: No rating

Developers, business owners, and bloggers all use Google Analytics to track traffic, sales, and engagement on their website. These people use the data they obtain to come up with smart new marketing strategies and make alternations to existing content and campaigns. 

‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers

Kate Gingold 0 0 Article rating: No rating

For many, the last few months have not only been fraught with unpredictability but with constant replanning for clients as advertisers are less likely to commit to running earlier agreed upon campaigns as is. As decisions are now more likely to come at the last minute and advertisers want buyers to tweak plans much more frequently, it means longer hours and a drain on buyers who say the new expectations are having a negative effect on their mental health. 

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