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Usage of voice has plateaued — for now

Kate Gingold 0 0 Article rating: No rating

While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. Smart speakers are even a better case-in-point: widely adopted, they’ve failed to become the revolutionary product many had expected.

3 months in, how COVID-19 has permanently changed marketing

Marketing Dive

Kate Gingold 0 0 Article rating: No rating

Through months of turmoil, CMOs have proven surprisingly resilient and frequently savvy, using a period of deep uncertainty to realign their brands around purpose, provide essential goods and services or simply act as a voice of reason at a time when disinformation is high. Still, as things start to reopen, brands are returning to a world where almost all facets of business have been fundamentally reset, including how they engage consumers.

Keyword Cannibalization: Everything You Need to Know

99 Signals

Kate Gingold 0 0 Article rating: No rating

Gone are the days when stuffing your articles with keywords had any positive impact on your page ranking. Fast forward to today and search engines are smarter than ever. In fact, it’s almost no longer possible to rank websites that aren’t highly relevant or offer exactly what the user is looking for.

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