This week, Facebook announced Search FYI. Facebook search was updated with new features and better suggestions. After checking them out, I’ve got to say that it is a big improvement over the previous capabilities. Changes include better personalized search suggestions and the addition of public posts and conversations.  These changes could mean some very interesting things for content marketers.

Most of us don’t give a thought to our email until something stops working the way we expect. Then what seemed like such a simple tool suddenly becomes a technological nightmare. But fear not! Here are a few tips that will give you the confidence of an expert:

There are countless businesses on social media at this point –both new and old to the game by now. When businesses decide to take the step to use their social media platforms as a selling tool, there are some common mistakes that people seem to make again and again. Before you jump the gun, take a look at some of the biggest offenses of businesses who have just started in the social selling game.

By now, most of us have heard the news: Facebook is working on a dislike button. While we don’t have all the details, speculation about what that kind of button will mean is running rampant. On one end, people are worried that having a dislike button will turn Facebook into a cyber bullying feeding frenzy. On the other hand, people are excited to be able to convey empathy on posts that might not be sharing good news. Then there is also the whole dynamic of how this might impact online marketing. In my opinion, Facebook has nothing but the best of intentions here and it’s really going to be up to the people to determine how this is executed.

A picture may be worth a thousand words, but if it’s not helping to convert visitors to clients, your picture’s not worth much at all. Read on for how to make the graphic images on your website work for you instead of against you.

If you’re new to the game, or heck –even if you’ve been around awhile, you probably have heard phrases like content marketing or SEO being thrown around all over the place. Also, if you’re anything like me, you’ve spent a lot of time blindly shaking your head going, “Sure, yeah, SEO super important. Oh, yeah, content marketing is where it’s at right now…” All the while feeling like you’re speaking in tongues. So, let’s break it down. What IS the difference between SEO, social media marketing, and content marketing? What do each of these things mean?

I know what you’re thinking. Great. Another business tip, trick, or tool that I “should be” doing already. As much as it may seem like there can’t possibly be another brick you should be adding to your pack, there is. Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, I think it’s time to reconsider.

We’re all talking and reading about social media and you may be wondering how much of the discussion is simply hype. You’ll hear strong opinions both ways, but the bottom line is:  How is YOUR bottom line doing?